Situation
When COVID hit, weddings were canceled and travel, bridal, and honeymoon marketers pulled their advertising and left Wedding sites scrambling to find ways to protect their revenue. The direct deals that commanded much of the inventory were canceled and CPMs were dropping due to lack of demand. Adapex worked with several of our Wedding sites to find solutions to generate revenue.
Solution
Despite that the bridal market was one of the hardest hit due to COVID, Adapex was able to help our Wedding sites improve their revenue. Using the tactics described above, these sites increased Revenue per Session (RPM) by as much as 130%, resulting in double-digit revenue growth across the board between May 2020 and May 2021. The Wedding sites in the Adapex network were able to weather the decrease in CPMs (due to lack of direct deals) and experience revenue gains. All of our sites saw uplifts.
Despite that the bridal market was one of the hardest hit due to COVID, Adapex was able to help our Wedding sites improve their revenue. Using the tactics described above, these sites increased Revenue per Session (RPM) by as much as 130%, resulting in double-digit revenue growth across the board between May 2020 and May 2021. The Wedding sites in the Adapex network were able to weather the decrease in CPMs (due to lack of direct deals) and experience revenue gains. All of our sites saw uplifts.
Wedding Site #1 – Triple Digit Growth
RPS +110%
CPM +121%
Wedding Site #2
RPM +136%
RPM +23%
RPS +25%
Revenue +38%
Wedding Site #3
Fill +94%
Viewability +78%
RPS +45%
Revenue +69%
About Adapex
Adapex was one of the first companies to dig into digital advertising operations and partner with publishers to simplify and optimize monetization. The Adapex award-winning m3 Tech Suite™ monetizes content across all channels and ad formats — desktop, mobile, CTV, in-app, video, native, rich media, and more. The combination of our revolutionary tech and our team of experienced adops professionals has led to 40-500% revenue growth for our publisher partners. To get the best results you need to have the best products and service on the market. Adapex delivers double-digit revenue growth to our publisher partners…year after year. Based in New York City, Adapex also has offices in California and London.
Website:
IAB Category:
20 Travel and Tourism
Monthly Visits:
1,200,000
Category Rank:
65,467
The Figures
