When COVID hit, weddings were canceled and travel, bridal, and honeymoon marketers pulled their advertising and left Wedding sites scrambling to find ways to protect their revenue. The direct deals that commanded much of the inventory were canceled and CPMs were dropping due to lack of demand. Adapex worked with several of our Wedding sites to find solutions to generate revenue.
The Adapex team worked closely with our Wedding sites to optimize their page layouts and ad sizes, including adding mobile units. We also tested some rich media formats which command higher CPMs and deliver higher conversion rates. Smart refresh was enabled to increase volumes and lazy loading was employed to improve fill and viewability.
Despite that the bridal market was one of the hardest hit due to COVID, Adapex was able to help our Wedding sites improve their revenue. Using the tactics described above, these sites increased Revenue per Session (RPM) by as much as 130%, resulting in double-digit revenue growth across the board between May 2020 and May 2021. The Wedding sites in the Adapex network were able to weather the decrease in CPMs (due to lack of direct deals) and experience revenue gains. All of our sites saw uplifts.
Wedding Site #1
Triple-digit RPM (+136%), RPS (+110%), and CPM (+121%) increases drive revenue growth.
Wedding Site #2
RPM increases 23% and RPS +25% to help drive +38% revenue uplift
Wedding Site #3
Revenue up +69% with RPS growth of +45%, improved fill +94%, and viewability +78%
Adapex was one of the first companies to dig into digital advertising operations and partner with publishers to simplify and optimize monetization. The Adapex award-winning m3 Tech Suite™ monetizes content across all channels and ad formats — desktop, mobile, CTV, in-app, video, native, rich media, and more. The combination of our revolutionary tech and our team of experienced adops professionals has led to 40-500% revenue growth for our publisher partners. To get the best results you need to have the best products and service on the market. Adapex delivers double-digit revenue growth to our publisher partners…year after year. Based in New York City, Adapex also has offices in California and London.
For years, Adapex has been our trusted partner — their experts are always there for us and feel like a part of our team. I have confidence that their techniques and products will keep our revenues growing strong. Highly recommend!
We couldn’t find a better partner to work with.
We’ve been working with Adapex for a while and they consistently offer great support and present new opportunities to generate more revenue every month.
The entire Adapex team has quickly become key players in our overall revenue optimization strategy. They’re fast, responsive, proactive, and most importantly good at what they do. I am beyond happy I made the decision to make the change to Adapex.
“Adapex more than doubled our programmatic revenue year-over-year. This fact speaks for itself; what I would like to call out is the exceptional level of attention and support that they provide to their clients. It would be a true challenge to find a more responsive or knowledgeable team anywhere in the industry.”