Case study Revenue Soars after Site Optimization


Situation came to Adapex with several site performance issues.  Additionally, they felt as though they weren’t getting the hands-on account attention or optimization advice they needed from their current partner. was experiencing slow page load, site breakages, and too many dynamically inserted ads.


IAB Category: 20. Travel and Tourism

Monthly Visits: 1,200,000

Category Rank: 65,467


After performing a comprehensive site audit, the first thing that Adapex did was to immediately  fix ad sizes and units.  Ads were loading too large, filling the page and negatively affecting user experience.  We enabled multi-sized ads for maximum demand, but made sure they fit within their frames so as not to disrupt UI.  This was an important fix and led to a significant uplift in time spent on the site, pageviews, and thus revenues overall.: 

  • Pageviews + 419%. 
  • RPM +296%
  • RPS +316%.
  • Overall Revenues: +1955% 

We continued to work closely with the team to recommend and implement other optimizations to improve site performance.  We implemented our full Adapex M4 Tech Suite  including:

  • Matrix™: Proprietary Analytics dashboard which queries networks via API, pulling and normalizing data all day, every day,  so you can watch your main KPIs by network, down to the ad unit level.
  • Merlin™: Networks agnostic header bidder wrapper loaded with demand from premium network partners as well many custom features that drive up both site performance and revenues.
  • Magma™: On page console for real-time, on page optimizations and troubleshooting.
  • Magnify: Automatic, seamless integration with the leading identity solution providers.

With the Merlin™ wrapper in place were able to utilize special rich media formats to increase demand and to serve larger, higher impact units, more ad sizes, and fluid native format sizes which have higher CPMs and increased viewability. We have also introduced bid caching and have recommended lazy loading.  Viewability is a key metric for advertisers: the higher the viewability the higher the CPMs.

And, as Google Core Web Vitals (“CWV”)  becomes increasingly important, bid caching and lazy loading help improve page speed, the first critical pillar to CWV. In turn, this further enhances user experience as well as CPMs and RPMs.

The Adapex team performs ongoing optimizations through a dedicated Client Success Manager who is continually analyzing the site, and working with our optimizations team — updating the tech, and recommending improvements to drive revenue growth. 

Results has seen exceptional results in user experience and engagement.  With ongoing optimizations from the Adapex team, they have also experienced phenomenal YOY gains in pageviews, RPM, RPS, and thus revenues overall.  As mentioned above, the numbers speak for themselves:

  • Pageviews + 419%. 
  • RPM +296%
  • RPS +316%.
  • Overall Revenues: +1955%


“We came to Adapex because we weren’t satisfied with our monetization solutions. We have tried many different companies and thought that Adapex would be another one, which underperforms. However, The Adapex team got right to work fixing our ad units, implementing their header bidder wrapper, and giving us the attention we needed. We are extremely pleased with the results and huge uplift in our revenues.”

Matěj Halouska – Publisher

Satisfied Clients

For years, Adapex has been our trusted partner — their experts are always there for us and feel like a part of our team. I have confidence that their techniques and products will keep our revenues growing strong. Highly recommend!

Dominick Miserandino Former CEO,
Working with Debra and her team has helped our monetization strategy tremendously.  We have a great relationship with Adapex, working together to maximize monetization, identify new incremental revenue opportunities and improve overall ad performance.  Adapex is very easy to work with, responsive and proactive…their technical team is always ready to work with our development team to ensure seamless integration.

We couldn’t find a better partner to work with.

Oren Vardy Co-Founder & Portfolio Manager, Landoc Holdings LTD

We’ve been working with Adapex for a while and they consistently offer great support and present new opportunities to generate more revenue every month.

Sebastien Rozen Co-Founder and CEO, Viewdeos

The entire Adapex team has quickly become key players in our overall revenue optimization strategy. They’re fast, responsive, proactive, and most importantly good at what they do. I am beyond happy I made the decision to make the change to Adapex.

Asad Meah CEO & Founder, Awaken the Greatness Within

“Adapex more than doubled our programmatic revenue year-over-year. This fact speaks for itself; what I would like to call out is the exceptional level of attention and support that they provide to their clients. It would be a true challenge to find a more responsive or knowledgeable team anywhere in the industry.”

Allen Weiss Senior Developer, Sweety High