Czechtheworld.com came to Adapex with several site performance issues. Additionally, they felt as though they weren’t getting the hands-on account attention or optimization advice they needed from their current partner. Czechtheworld.com was experiencing slow page load, site breakages, and too many dynamically inserted ads.
IAB Category: 20. Travel and Tourism
Monthly Visits: 1,200,000
Category Rank: 65,467
After performing a comprehensive site audit, the first thing that Adapex did was to immediately fix ad sizes and units. Ads were loading too large, filling the page and negatively affecting user experience. We enabled multi-sized ads for maximum demand, but made sure they fit within their frames so as not to disrupt UI. This was an important fix and led to a significant uplift in time spent on the site, pageviews, and thus revenues overall.:
We continued to work closely with the Czechtheworld.com team to recommend and implement other optimizations to improve site performance. We implemented our full Adapex M4 Tech™ Suite including:
With the Merlin™ wrapper in place were able to utilize special rich media formats to increase demand and to serve larger, higher impact units, more ad sizes, and fluid native format sizes which have higher CPMs and increased viewability. We have also introduced bid caching and have recommended lazy loading. Viewability is a key metric for advertisers: the higher the viewability the higher the CPMs.
And, as Google Core Web Vitals (“CWV”) becomes increasingly important, bid caching and lazy loading help improve page speed, the first critical pillar to CWV. In turn, this further enhances user experience as well as CPMs and RPMs.
The Adapex team performs ongoing optimizations through a dedicated Client Success Manager who is continually analyzing the site, and working with our optimizations team — updating the tech, and recommending improvements to drive revenue growth.
Czechtheworld.com has seen exceptional results in user experience and engagement. With ongoing optimizations from the Adapex team, they have also experienced phenomenal YOY gains in pageviews, RPM, RPS, and thus revenues overall. As mentioned above, the numbers speak for themselves:
“We came to Adapex because we weren’t satisfied with our monetization solutions. We have tried many different companies and thought that Adapex would be another one, which underperforms. However, The Adapex team got right to work fixing our ad units, implementing their header bidder wrapper, and giving us the attention we needed. We are extremely pleased with the results and huge uplift in our revenues.”
Matěj Halouska – Publisher
For years, Adapex has been our trusted partner — their experts are always there for us and feel like a part of our team. I have confidence that their techniques and products will keep our revenues growing strong. Highly recommend!
We couldn’t find a better partner to work with.
We’ve been working with Adapex for a while and they consistently offer great support and present new opportunities to generate more revenue every month.
The entire Adapex team has quickly become key players in our overall revenue optimization strategy. They’re fast, responsive, proactive, and most importantly good at what they do. I am beyond happy I made the decision to make the change to Adapex.
“Adapex more than doubled our programmatic revenue year-over-year. This fact speaks for itself; what I would like to call out is the exceptional level of attention and support that they provide to their clients. It would be a true challenge to find a more responsive or knowledgeable team anywhere in the industry.”