CASE STUDY

Revenue Surges with Adjustments to Page Layout

Situation

Voice of Motown came to Adapex with lagging revenue and looking for a better partnership to help them grow their site performance and income. They were looking to ramp up their monetization efforts and needed strategic guidance to improve CPMs, viewability, and overall site performance. Voice of Motown is a Sports site providing the latest news from West Virginia.

Solution

After a thorough site audit, the Adapex team worked closely with the publisher to make some adjustments to the site layout to improve viewability and ad performance. In addition, we updated their technology to include Merlin™, our custom header bidding wrapper, and enabled 20+ features, tailored specifically to the site layout and user interactions. Next, we set up a video ad unit, which they previously had not been able to successfully set up. Aiming to increase viewability to command higher CPMs, side by side ad units were added and mobile units shifted higher on the page. Additionally, the high-performing728×90 unit was moved to above the share button to ensure higher viewability performance.

Adding the video ad unit led to a significant revenue uplift due to high CPMs for video inventory, particularly in the Sports vertical. We were able to secure direct sports video PMPs which are bringing in super-premium CPMs. We tested over 25 demand partners with both client and server-side (hybrid header bidding) which greatly increased competition, driving up CPMs and fill, thus the overall revenues per session.

Results

Voice of Motown has seen incredible results across all KPIs as a result of the improved page layout and optimized ad units. After just six months working closely with the Adapex Client Success team, Voice of Motown saw their impressions double and pageviews and sessions grow, leading to an uplift in RPS (revenue per session) of 70%. Overall revenue improved +84% as a result. Coupled with the addition of high CPM videos ads, CPM grew 22%. Overall numbers across the board are outstanding.

Website:

https://voiceofmotown.com/

IAB Category:

17 Sports

Monthly Visits:

760,000

Category Rank:

3208

The Figures

Impressions

+ 0 %

Revenue

+ 0 %

CPM

+ 0 %

RPS

+ 0 %

WHAT OUR CLIENTS SAY

Client feedback

Chad Everson

Web Manager

“We switched over to Adapex last year. We were happy with our revenue with the other company but felt our relationship could have been better. Adapex was able to get everything set up for us quickly. Additionally, they made some adjustments to our page layout which significantly improved our performance. Our revenue is much higher now than with our previous partner.”

WHAT OUR CLIENTS SAY

Client feedback

Lauren Nicolas

Senior Manager, Monetization Marketing, Soundhound

“Our collaboration with the Adapex team has led to performance uplifts, and we are extremely grateful for their help. We get useful insights, tips, and actionable ways to improve our overall performance. There have been so many changes in our app and having a team to advise us on improving our revenue performance is tremendously helpful. Now we can focus on what matters most to our users, so the time we spend has the greatest impact.”

WHAT OUR CLIENTS SAY

Client feedback

Lauren Nicolas

Senior Manager, Monetization Marketing, Soundhound

Client name

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