Case study

Superior Service and Advanced Tech Grow RPS


Situation came to Adapex wanting to improve its overall monetization and revenue.  They requested a site audit because they felt the ad structure under their current provider was not optimized.  Additionally, they were frustrated by the payment structure and a lack of customer service. is the Internet’s foremost information source for urban entertainment, sports, politics, and opinion.  They enjoy a loyal, growing readership that spans the globe and comes to the site to be informed and entertained.


IAB Category: 1 – Arts and Entertainment

Monthly Visits: 720,000

Category Rank: 1453


After implementing our award-winning header bidding technology, the Adapex team performed an exhaustive site audit and found that the site’s ad structure did need improving.  Implementing Merlin™, our custom wrapper, allowed Adapex to set up with sophisticated, revenue-driving features like lazy loading, smart refresh, and high-performing ad units. 

The ad structure optimization included adding high-impact units, such as side-by-side, mobile ads, sticky side rails, and sticky footers.  The Adapex team also implemented a video unit to serve their direct deals.  The video ad unit also serves against Adapex’s demand for additional revenue opportunities.

Our experienced AdOps professionals worked closely with the team to custom-tailor our solution to their needs and their site.  The Client Success team continuously collaborates with the client team to perform ongoing optimizations that directly improve revenue. 


Both the and Adapex teams are excited about the results. Improvements were seen across the board. In a few short months, is seeing higher revenue and improved user experience due to an improved and optimized page layout.

  • RPS +51%
  • RPM +47%
  • Impressions/Session +68%
  • Impressions/PV +64%
  • Revenue +48%



“We are very happy with the team at Adapex. We needed a partner who placed a high value on customer service, and they have delivered. They came to us with immediate suggestions for improving our site layout which has led to higher revenue and better performance across the board. We appreciate having a partner who is as invested in our business as we are.”

Lee Bailey,
Founder of Rabercom Enterprises and

Satisfied Clients

For years, Adapex has been our trusted partner — their experts are always there for us and feel like a part of our team. I have confidence that their techniques and products will keep our revenues growing strong. Highly recommend!

Dominick Miserandino Former CEO,
Working with Debra and her team has helped our monetization strategy tremendously.  We have a great relationship with Adapex, working together to maximize monetization, identify new incremental revenue opportunities and improve overall ad performance.  Adapex is very easy to work with, responsive and proactive…their technical team is always ready to work with our development team to ensure seamless integration.

We couldn’t find a better partner to work with.

Oren Vardy Co-Founder & Portfolio Manager, Landoc Holdings LTD

We’ve been working with Adapex for a while and they consistently offer great support and present new opportunities to generate more revenue every month.

Sebastien Rozen Co-Founder and CEO, Viewdeos

The entire Adapex team has quickly become key players in our overall revenue optimization strategy. They’re fast, responsive, proactive, and most importantly good at what they do. I am beyond happy I made the decision to make the change to Adapex.

Asad Meah CEO & Founder, Awaken the Greatness Within

“Adapex more than doubled our programmatic revenue year-over-year. This fact speaks for itself; what I would like to call out is the exceptional level of attention and support that they provide to their clients. It would be a true challenge to find a more responsive or knowledgeable team anywhere in the industry.”

Allen Weiss Senior Developer, Sweety High