Situation
Eurweb.com came to Adapex wanting to improve its overall monetization and revenue. They requested a site audit because they felt the ad structure under their current provider was not optimized. Additionally, they were frustrated by the payment structure and a lack of customer service. Eurweb.com is the Internet’s foremost information source for urban entertainment, sports, politics, and opinion. They enjoy a loyal, growing readership that spans the globe and comes to the site to be informed and entertained.
Solution
After implementing our award-winning header bidding technology, the Adapex team performed an exhaustive site audit and found that the site’s ad structure did need improving. Implementing Merlin™, our custom wrapper, allowed Adapex to set Eurweb.com up with sophisticated, revenue-driving features like lazy loading, smart refresh, and high-performing ad units.
The ad structure optimization included adding high-impact units, such as side-by-side, mobile ads, sticky side rails, and sticky footers. The Adapex team also implemented a video unit to serve their direct deals. The video ad unit also serves against Adapex’s demand for additional revenue opportunities.
Our experienced AdOps professionals worked closely with the Eurweb.com team to custom-tailor our solution to their needs and their site. The Client Success team continuously collaborates with the client team to perform ongoing optimizations that directly improve revenue.
Results
Both the Eurweb.com and Adapex teams are excited about the results. Improvements were seen across the board. In a few short months, Eurweb.com is seeing higher revenue and improved user experience due to an improved and optimized page layout.
Website:
IAB Category:
1 – Arts and Entertainment
Monthly Visits:
720,000
Category Rank:
1453
The Figures
