It’s time again to see what’s happening with ad spend and CPMs this week, and we have good news to share. Winding down May and looking into June it definitely feels as though the darkest days may be behind us. Shelter in place restrictions are easing, stimulus checks have been received, and summer is coming. …
Heading into Memorial Day weekend and many of us are probably not spending it the way we had envisioned. But a long weekend nonetheless, and some good news to boot. Digital ad spending is on the rise and there are gains across multiple formats, regions, and advertiser categories. Bottomed Out? As expected and reported, April…
An update from our friends at AdExchanger on the ISBA report. https://www.adexchanger.com/the-sell-sider/what-the-isba-report-is-really-telling-us/ Adapex is always here to talk about anything that impacts your business. Reach out anytime.
The only thing certain about marketing and advertising in the pandemic is that nothing is certain and there is no road map to follow. Last week we saw a little bit of light at the end of the tunnel with marketers predicting a 3Q rebound in ad spend. This week we see a pretty bleak…
No…Not yet but there are some earlier indications that the worst is behind us. Let’s take a look at what’s been reported and the upticks in our CPM trends this week. A Q3 Recovery? An Advertiser’s Perceptions study of 151 advertisers and media buyers found that more than half of those surveyed (52%) expect ad…
Its Friday, and it’s May! We’re here with our weekly look at what’s happening with ad spend and CPMs. Given that there isn’t too much new news, our report this week will be brief. Discussions about ad spend have some bright spots, though this quarter is still expected to see the biggest hit. Index Exchange…
