While the advertising industry is still navigating fluctuations in spending due to COVID-19, global mobile ad spending grew 71% over last year, according to a Pubmatic report.And this segment is expected to continue to grow as mobile usage soars. Adapex is seeing strong mobile CPMs and working with our publisher partners to accelerate their mobile…
Following up on our article on growing your mobile revenue, let’s take a look at in-app monetization and tips for maximizing these revenues. Valued at $106.27 billion in 2018, the global mobile application market size is projected to grow to $407.31 billion by 2026. And eMarketer estimates that US adults will spend, on average, more…
Good news heading into the weekend, CPMs had a strong week across all verticals. Mobile is driving the upswing but Desktop CPMs are holding steady. eMarketer is forecasting that Display ad spending will post + 5.55% in overall growth for the year. Adapex CPM Analysis Week of August 10 We are happy to report Adapex…
Strategies to Improve Mobile Revenue Even with COVID-19 impacting overall media spending, US mobile ad spend is forecast to grow in 2020 and to account for 68% of digital ad spend according to eMarketer. And in the next few years, this upward trajectory is expected to continue. Publishers can be well poised to increase their…
