We are winding down a year that we’ll be happy to put behind us. Except that a slower Q1 must follow the active and lucrative Q4. Let’s consider a few things you can do to protect your revenues during the lull and avoid the Q4 hangover. Adapex works closely with our publisher partners to prepare…
If it feels like your ad provider left you coal in your stocking, don’t despair. The year ahead looks promising and there are things you can do to increase your revenues both now and over the course of the year. Let’s take a look at some tactics and techniques that can help increase your KPIs…
2020 has been an interesting year, to say the least, but don’t wish it away just yet. There is still time in Q4 to grab some of the holiday ad spend. With three weeks to go, Adapex is working closely with our publisher partners to deliver the Q4 uplift they expect. Here are a few…
Adapex is excited to share our rich media ad units with our publisher partners. These high impact and high viewability units drive CPM increases. Our publisher partners who are implementing these rich media ad units are seeing exciting uplifts. According to the IAB, rich media advertisements are defined as those with which users can interact as…
