Future-Leaders-Finalist

Adapex Client Success Director Katie Popa a Finalist for Digiday Future Leader Award

Digiday, Glossy, and Modern Retail reward the innovative and courageous New York, NY, March 3, 2022 – Digiday has named Adapex Director of Client Success Katie Popa one of its 2022 Future Leader Award Finalists, Adapex announced today. Popa is one of six executives in the category of “Digiday Future Leader — Technology Provider.” Adapex,…

Woman on phone

How to Monetize Your Mobile App

Just as we board the plane to MWC 2022, we are quoted in Forbes on header bidding in mobile app monetization. If you’ll be at MWC 2022, let’s meet in person. If not, let’s meet another time!  (Image Source from Forbes article: woman with mobile phone GETTY) [visual-link-preview encoded=”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”]  

Google’s Topics shows the ad industry needs a better case for targeting

Photo from MarketingDive — Leon Neal / Staff via Getty Images   As third-party cookies are phased out, advertisers must adapt. Adapex President and Founder, Debra Fleenor, featured in MarketDive. [visual-link-preview encoded=”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″]    

FinScience Thematic Alternative Data Available on Bloomberg Enterprise Access Point

AI helps investors follow 50+ trends, including climate change and telemedicine  MILAN — January 31, 2022 —  FinScience, the fintech company of the Datrix Group, announced today that Bloomberg Enterprise Access Point, now offers FinScience’s unique Thematic Dataset as part of an alternative data catalog. The dataset enables investors to monitor the trend exposures of…