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Digital Communication

Unlocking the Power of Data: Beyond Emails and IDs

Google Search

Surviving Google’s SGE Revolution: Strategic Insights for Publishers

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Exploring First-Party Data Technologies: A Guide for Publishers

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Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery

Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer

FT Americas Fastest Growing Companies 2024

Adapex Awarded on the Financial Times Americas’ Fastest Growing Companies 2024 List

Cookie and crumbs

Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay

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Why First-Party Data is Taking Center Stage

Improve revenue graph

Introduction to First-Party Data: The Foundation of Modern Publishing

Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPS

January 30, 2024

2023 fireworks

Orchestrating 2024: The Year of the Publisher

January 2, 2024

Navigating the Post-Cookie Era

December 20, 2023

2023 Prebid Wrap up Header

2023 Prebid Wrap up

November 29, 2023

Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a Publisher

October 18, 2023

Graph

Strategies for Programmatic Ad Buying in a Cookieless Landscape

October 16, 2023

Why Keeping Ads.Txt Updated is Vital for Publishers

September 29, 2023

Fast moving traffic

Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star

September 18, 2023

Mobile phone

How Publishers Can Boost Revenue with Seasonal Content

August 15, 2023

CPM Lifts for Publishers Consistent for Unique Identifiers on Cookieless Browsers

AI in Publishing: Data-Driven Transformation

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How to Choose a Consent Management Platform

Building in Cannes

Round Up from Cannes Lions 2023

Adapex Shortlisted for Digiday Media Awards for Best Ad Tech Platform

Ai microchip

How ChatGPT Impacts Publishers