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Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market

The Future of Targeted Advertising: Overcoming the Addressability Gap

From Cookies to Contextual: Pioneering New Pathways in Digital Advertising

Data Collaboration

Data Collaboration: The Cornerstone of Advertising in a Privacy-First World

Planet Earth from space

Exploring First-Party Data Technologies: A Guide for Publishers

Dashboard with charts and graphs

Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery

Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer

Person on laptop

Why First-Party Data is Taking Center Stage

Publishers Need to Reclaim Their Share of Ad Dollars

Person writing on a white board

Seller Defined Audiences: The Future of Targeted Ads

February 1, 2023

Why Seller-Defined Audiences Are the Talk of IAB ALM

January 23, 2023

Industry Trends From Programmatic I/O and Advertising Week

October 25, 2022

revenue growth

Prep for Elevated Q4 Spend

August 15, 2022

The Influence of Personalization On Consumer Purchases

Download from Digiday Publishing Summit

Google’s Topics shows the ad industry needs a better case for targeting

February 3, 2022

2022

The Best of 2021…And Looking Ahead at 2022

January 4, 2022

first party data

Assessing the Viability of First-party Data

September 17, 2021

keywords

Leveraging Keywords in the Absence of Individual User Tracking

September 17, 2021

programmatic marketing

How Can Programmatic Marketers Adjust To A Cookieless Internet

cookie-less

What Benefits Are There For Publishers and Consumers in a Cookieless World?

identity solutions

Adapex Activates Universal ID From ID5

life after cookies

Publishers First Series: Life After Cookies

2021 predictions

2021 Predictions

January 14, 2021