It’s Friday and we are winding down the week and the month. There’s a lot of focus on Q4, for good reason, and we are one month in. How are things looking for your business? Adapex publisher partners are seeing a 14% increase in CPMs WoW with a steady lift across most verticals for the…
Let’s keep talking about driving revenues, improving CPMs, and taking advantage of Q4 spending increases. There is no time to waste this quarter to make sure your site is getting its fair share of Holiday ad spend. Ecommerce Sales Rising The pandemic has accelerated the adoption of online purchases. According to eMarketer “US ecommerce sales…
Q4 is here and publishers are looking for ways to make up for the losses in the first half of the year due to ad spend drops. This is part of our series to help publishers do just that. Let’s focus on Header Bidding and the smartest way to drive revenue across your programmatic inventory.…
Ad Spend is on the rise as we (finally!) get to Q4. Is your site optimized to get your share of the pie? Let’s take a look at who is expected to spend and how CPMs are performing by vertical. Q4 Who’s Spending? The industry with the highest digital spend to date in 2020…computing products…
We talked about the importance of Viewability in a previous blog post a while ago. But it’s time to focus on it again as we are finding a very strong correlation between improved viewability and CPMs. Additionally, we are pleased to share updates from Google that will help measure and improve viewability. Refresher…What is Viewability?…
ADAPEX WINS BRONZE STEVIE® AWARD IN 2020 STEVIE AWARDS FOR WOMEN IN BUSINESS Women Around the World to Be Recognized During Virtual Event NY, NY – October 2, 2020 – Adapex LLC has been named the winner of a BRONZE Stevie® Award in the Company of the Year – Business Services – More Than 10…
