Spending Spikes in Q4 In our recent post about preparing your ad stack for Q4, Adapex recapped the categories with the largest percentage of Q4 spend in 2019 according to Media Radar. In this analysis Retail, Tech, and Media led spending with each accounting for roughly 14% of Q4 spend, followed by Financial and Travel. …
All eyes are on Q4 and recouping revenue lost due to COVID-19. Adapex is seeing an uptick in our verticals, though it still varies from week to week. But we working with all of our publisher partners to optimize their monetization efforts to accelerate revenue in the coming months. Digital Ad Spend Holds Magna reports…
It’s been a rollercoaster of a year, but we are looking forward to a rebounding and remunerative Q4. Is your ad stack ready to reap the rewards? Professional expertise can help you get the most from your inventory and increase your revenues. Adapex is working with our publisher partners on five key areas to prepare…
We continue to see CPMs get stronger as we head into Q4. Though CPMs by vertical are still see-sawing a bit from week to week, overall growth is holding steady. Notably, mobile CPMs have remained strong over the past few months. Ensuring your site is optimized to grow mobile revenue will help publishers accelerate their…
Labor Day Weekend is here and we are still seeing a bit of volatility in CPMs and ad spend. MediaRadar reports that through the end of July, total programmatic spend grew 11% since April, and the number of advertisers running programmatic ads increased 36% since January. We can feel some relief as we look to…
CASE STUDY Situation Two years ago, Dominick Miserandino became CEO of Inquisitr, a US news site that focuses on lifestyle stories. Immediately he realized the ad operations structure and minimalistic technology caused issues with revenue and needed to be changed. “I realized we needed a structure and a fixed workflow [with ad ops],” said Dominick.…
