New York, March 2021 – Adapex is excited to announce that we have partnered with ID5 to bring our publisher partners a universal ID solution to enable privacy-compliant user IDs to power data-driven advertising. User-level data has proven to be a strong driver of campaign performance. Data-driven strategies generate higher yields for both publishers and…
March Madness is taking on a new meaning after Google’s recent announcement that it will not support alternative identifiers. And while this affects advertisers and publishers, let’s focus on the road ahead for publishers and what this really means for life after cookies. With so much information and reaction in the headlines, Adapex is putting…
PRESS RELEASE New York, March 2021 – Adapex is excited to announce that it has been selected as a finalist for a Drum Award for Best Overall Technology for Programmatic Trading. The Drum Digital Advertising Award recognizes the best technology and digital media in advertising. “It’s an honor to be included among the best in…
It’s been a while since we talked about AMP and its benefits to publishers. As one of the early adopters of this technology, Adapex has been monetizing AMP pages since Day 1 of its introduction with a server-to-server full header bidding stack. When AMP first started, only Google could monetize but over the years, more and…
Over the course of the pandemic, programmatic advertising proved to be a flexible and agile medium and stands to rebound in 2021. As advertisers quickly pulled their digital spend because they could realize the immediate impact, they just as quickly returned to programmatic for the same reason. This new appreciation for the flexibility of digital…
Google announced an update to its search algorithm to incorporate Core Web Vitals (CWV) coming in May 2021. Since Google doesn’t often disclose updates to its search algorithm in advance, we should pay attention. This update will include three new metrics to measure page experience. What does this mean for your site? Let’s break…
PRESS RELEASE New York, NY – February 10, 2021- Adapex joins the IAB and becomes an active participant in the IAB Tech Lab and other committees to help develop the foundational technology and standards that enable growth and trust in the digital media ecosystem. By joining the IAB, Adapex will benefit from being part of…
Like most industries, programmatic has its own language and it can be hard to keep up with all the jargon. Since we’ve already made our predictions for 2021 and tackled Google AdSense and AdX, we’d thought of a quick refresher on some essential acronyms and other programmatic vocabulary might be helpful. Revenue Measurement We can’t…
For any publisher navigating monetization, one thing is always certain…there is no one-size-fits-all solution. There are so many technologies, networks, partners, software, and platforms to evaluate and choose from. We’ll try to solve one of the big questions here, as we break down Google’s platforms – AdSense and AdX. Let’s take a look at the…
Though we know from the past year that predicting what the year will bring is risky business, we can’t help but take a stab at the top trends for 2021. While these topics are not new to industry discussion, the way we take action on them will look different in 2021. Cookie Crumbs… 2020 had…
Here we are in January of 2021 (we made it!) and ready to put 2020 behind us. But before we completely move on, Adapex analyzed the top header bidder networks based on data from the past year. As with all components of your monetization strategy, there is no one-size-fits-all for your header bidding stack. When…
