Continuing our series on marketing and advertising amid the pandemic, we’ve rounded up some of the latest data to share with you. Entering into week 7 (!) of the quarantine, we have a lot more insight into what consumers are up to while they stay at home, and plenty of personal experience to draw from…
Ad Spend Update 4.24 It’s Friday and we’re back again with our weekly round-up of the latest information on Ad Spend and COVID-19 impact on CPMs. Earlier reports can be found here. This week let’s take a look at ad spend change by category, US Digital Video forecast, and Adapex’s weekly CPM analysis for our…
Adapex Consumer Insight Report #2 Adapex has monitored the latest COVID-19 marketing reports and summarizes a few points here that we hope are useful for you. In this second report, we take a look at consumer spending, attitudes, and some recommendations for planning ahead. (Our first report can be found here.) The constant use of…
Ad Spending Update April 17, 2020 Our second post in a series of updates on COVID-19 Impact on Ad Spend. With no more clarity on how long the quarantine will last, all discussion continues around COVID-19 and its effects on consumers and the economy. This week we take a look at some of the latest…
Consumer Insights: Heading into Q2 During Pandemic Obviously much discussion around marketing and advertising amid COVID-19. What do consumers want as they are spending more time online and at home? How should brands be interacting with them considering budget reductions, decreased media spend, reduced incomes, jobs lost and just so much uncertainty. This is the…
First of all, we hope everyone is doing well and managing during this remarkably crazy time. And while we know your inbox is flooded with well-intentioned messages, we wanted to share some forecasts that have come across our desks as we begin to think about how the next few months might look for the programmatic…
