Background The phasing out of third-party cookies has forced publishers to rethink their strategies. With over 60% of the internet already cookieless, traditional tracking methods are no longer viable. Publishers and advertisers must now balance privacy and performance. Adapex’s Data Refinery is a proven platform leading the way, delivering both innovation and measurable results. Built…
Industry leaders convened in London for Prebid Ascent 2025 to discuss the future of digital advertising in EMEA. While conversations around identity, privacy, and AI continue to dominate, the event offered a clear-eyed view of what’s working, and what’s next. Here are five key themes from the discussions: 1. Change is the Only Constant Each…
At this year’s IAB Annual Leadership Meeting (ALM) in Palm Desert, one theme echoed across keynotes and panels: the Open Web is at a pivotal moment. The conversation wasn’t just about challenges—it was about momentum, resilience, and the opportunity to get it right in 2025. The Trade Desk’s Jeff Green captured it perfectly: “There’s never…
After a full day at the Prebid Summit, industry leaders sparked rich discussions about the challenges we face, the new ideas emerging, and the opportunities ahead. It was a productive day for the programmatic ecosystem, reinforcing the need to support common goals and entities—like Prebid—that help drive us forward collectively. Overarching Theme: More is Better…
Press Release August 29, 2024 FOR IMMEDIATE RELEASE September 24, 2024, NY, NY – Adapex is thrilled to announce that it has been awarded the AdExchanger Award for Best Account Support by a Technology Company, a prestigious recognition that celebrates dedication to delivering outstanding client service. “We’re truly honored to be recognized for Best Account…
Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards, Showcasing Excellence in Both Technology and Client Support NY, NY, September 3, 2024 – Adapex is proud to announce its recognition as a finalist for two prestigious awards: the AdExchanger Award for Best Account Support for a Technology Company and the Digiday Technology Award for…
Press Release June 28, 2024 Doina Josan Named Digiday Future Leader Award Winner New York, June 2024 – Adapex is thrilled to announce that Customer Success Manager Doina Josan has been named the Digiday Future Award Winner – Technology Provider. This year’s awards are an impressive list of the most innovative work the industry has…
The digital advertising landscape is on the brink of a major transformation driven by Google’s impending privacy changes. These changes are set to address growing concerns around user privacy and access to personal data, compelling marketers to rethink their strategies. As the industry shifts away from third-party data, the reliance on these traditional identifiers for…
Press Release April 29, 2024 AdMonsters and AdExchanger: Announce Top Women in Media and Ad Tech Honorees Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer New York, April 2024 – Adapex is thrilled to announce that Debra Fleenor, Founder and President, is a 2024 Top Women in Media and Ad TechHonoree in the…
FOR IMMEDIATE RELEASE Adapex Awarded on the Financial Times Americas’ Fastest Growing Companies 2024 List NY, NY April 25, 2024 – Adapex, Inc. has been awarded on the Financial Times list of The Americas’ Fastest Growing Companies 2024. The Financial Times and Statista Inc., the world-leading statistics portal and industry ranking provider, presents this prestigious…
ADAPEX WINS BRONZE STEVIE® AWARD IN 2021 STEVIE® AWARDS FOR WOMEN IN BUSINESS Fastest Growing Company of the Year NY, NY – September 23, 2021 – Adapex Inc has been named the winner of a BRONZE Stevie® Award for the Fastest Growing Company of the Year in the 18th annual Stevie Awards for Women in…
PRESS RELEASE New York, May 2021 – Adapex is excited to announce that it has been selected as a finalist for a Digiday Media Award in two categories: Best Publisher Platform and Best Ad Tech Platform. The Digiday Media Awards recognize the companies working to modernize digital media. “It’s an honor to be included among…
PRESS RELEASE New York, March 2021 – Adapex is excited to announce that it has been selected as a finalist for a Drum Award for Best Overall Technology for Programmatic Trading. The Drum Digital Advertising Award recognizes the best technology and digital media in advertising. “It’s an honor to be included among the best in…
Press Release November 9, 2020 Adapex and Dsquared Sales Form Advertising Sales Partnership New York, NY Adapex, a leading provider of full-service, full stack Header Bidding technologies has partnered with Dsquared Sales, a full-service direct sales firm offering top-level, premium advertising sales experience nationwide. The partnership aims to fortify Adapex’s position in the marketplace as…
ADAPEX WINS BRONZE STEVIE® AWARD IN 2020 STEVIE AWARDS FOR WOMEN IN BUSINESS Women Around the World to Be Recognized During Virtual Event NY, NY – October 2, 2020 – Adapex LLC has been named the winner of a BRONZE Stevie® Award in the Company of the Year – Business Services – More Than 10…
Press Release New York, June 1, 2020 – Adapex is excited to announce that it has been selected as a finalist for a Drum Award in two categories: Best AdOps Team and Best Overall Technology for Programmatic Trading. The Drum Digital Advertising Awards recognize the very best in adtech and programmatic. “We are pleased to…
Continuing our series on marketing and advertising amid the pandemic, we’ve rounded up some of the latest data to share with you. Entering into week 7 (!) of the quarantine, we have a lot more insight into what consumers are up to while they stay at home, and plenty of personal experience to draw from…
Ad Spend Update 4.24 It’s Friday and we’re back again with our weekly round-up of the latest information on Ad Spend and COVID-19 impact on CPMs. Earlier reports can be found here. This week let’s take a look at ad spend change by category, US Digital Video forecast, and Adapex’s weekly CPM analysis for our…
Adapex Consumer Insight Report #2 Adapex has monitored the latest COVID-19 marketing reports and summarizes a few points here that we hope are useful for you. In this second report, we take a look at consumer spending, attitudes, and some recommendations for planning ahead. (Our first report can be found here.) The constant use of…
Ad Spending Update April 17, 2020 Our second post in a series of updates on COVID-19 Impact on Ad Spend. With no more clarity on how long the quarantine will last, all discussion continues around COVID-19 and its effects on consumers and the economy. This week we take a look at some of the latest…
Consumer Insights: Heading into Q2 During Pandemic Obviously much discussion around marketing and advertising amid COVID-19. What do consumers want as they are spending more time online and at home? How should brands be interacting with them considering budget reductions, decreased media spend, reduced incomes, jobs lost and just so much uncertainty. This is the…
First of all, we hope everyone is doing well and managing during this remarkably crazy time. And while we know your inbox is flooded with well-intentioned messages, we wanted to share some forecasts that have come across our desks as we begin to think about how the next few months might look for the programmatic…
As a follow up to the trends Adapex will be prioritizing for our publishers in 2020, let’s take a look at what is on the minds of our marketing counterparts as we head into the year ahead. Forecasting 2020 At a recent MediaPost event, it was noted that 2020 could be a stormy year for…
Last April, IAB Tech Lab released two new technical specs intended to increase trust in the supply chain, specifically on the supply side. With transparency being the latest programmatic buzzword, here are new tools aimed at bringing more transparency to the buying process. Like ads.txt for the Buy Side Having released the fraud tools ads.txt and…
