2022 - adapex.io

Digital Advertising Strategies for an Uncertain 2023

Revenue Strategy, TechnologyBy Adapex Team December 21, 2022 Leave a comment

A look at the road ahead for advertisers and some tips for planning for an uncertain year, with insight from Adapex’s Debra Fleenor. [visual-link-preview encoded=”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″]

GAM Outage Brings Opportunity

Revenue Strategy, TechnologyBy Debra Fleenor December 19, 2022 Leave a comment

On December 9, 2022, in the midst of peak ad spending, Google’s GAM had a worldwide outage. AdExchanger reported that publishers saw their served impressions and revenue through GAM drop to zero for roughly three hours. In the current landscape that already presents plenty of challenges for publishers of all sizes, this outage brought an…

CPM Trends 2019-2022

Revenue Strategy, TechnologyBy Adapex Team December 13, 2022 Leave a comment

During the COVID quarantine, the Adapex team regularly monitored and reported on CPM trends. We got a great response from our partners who appreciated the insight. Given the similar economic uncertainty as we wind down the year, we thought we’d revisit this analysis, looking at overall CPM trends for 2019, 2020, 2021, and to date…

Drive Holiday Revenue

Revenue Strategy, TechnologyBy Adapex Team November 28, 2022 Leave a comment

There is still plenty of time to grab Holiday ad spend and improve your CPMs to drive revenue. Now that the Holiday season is here, get ready to maximize monetization for your content. And remember, the peak is weeks, not days. Digital Ad Spending Despite talk of declining ad spend and economic slowdown, this is…

Let’s Talk About Header Bidding

Revenue Strategy, TechnologyBy Adapex Team November 3, 2022 Leave a comment

What is a Header Bidding Solution? Header bidding is the programmatic technique of serving ads simultaneously to multiple SSPs or ad networks so the winning bid goes to the highest CPM. This is an alternative to the traditional waterfall method (or daisy chaining) of serving ads. Set Up Hybrid Header Bidding Adapex recommends a hybrid…

Industry Trends From Programmatic I/O and Advertising Week

Revenue Strategy, TechnologyBy Debra Fleenor October 25, 2022 Leave a comment

Adapex was in NYC last week, along with 10,000 of our closest friends in the industry. We really enjoyed meeting and socializing with so many clients and partners. There were a few key themes and industry trends on the agendas at both the Programmatic I/O and Advertising Week events. Let’s break down what this means…

All News is Good News for CTV

Revenue Strategy, TechnologyBy Adapex Team October 6, 2022 Leave a comment

While much of the economic news right now is pretty bleak, the outlook for CTV is much more encouraging (even if there is a recession). There are several reasons to indicate that the opportunity in CTV will continue to grow. So, if you are fortunate to have CTV content, get your systems in place and…

Adapex Adds to Client Success Team

Industry Updates, TechnologyBy Adapex Team September 29, 2022 Leave a comment

New York, NY September 30, 2022 – Adapex Inc is pleased to announce the addition of Gemma Dollery to their Client Success team. Gemma will work with its publisher partners to optimize monetization revenue and site performance. “We are excited to add Gemma to our Client Success team,” said Debra Fleenor, President and Founder, Adapex,…

Drive Your Q4 CPMs

TechnologyBy Adapex Team September 23, 2022 Leave a comment

Spending Spikes in Q4 In our recent post about prepping for elevated Q4 spend, we gave actionable recommendations for making sure you drive as much revenue as possible during the Q4 season of peak ad spend. As advertisers increase spending at the end of the year and really ramp up in December, you want to…

A Night in Brazil! (Digiday, Miami, 9/20/22)

UncategorizedBy Adapex Team September 22, 2022 Leave a comment

Prep for Elevated Q4 Spend

Revenue Strategy, TechnologyBy Adapex Team August 15, 2022 Leave a comment

Temperatures are heating up and soon ad spend will be too. Q4 is right around the corner and it’s time to get your site primed to drive revenue during this time of peak spending and activity. Here are a few tips from the Adapex Client Success team to help you optimize your site and drive…

Google Delays But It’s No Time to Stop

TechnologyBy Adapex Team August 9, 2022 Leave a comment

No surprise to most of us that Google has delayed the move away from cookies until late 2024. This is the second delay Google has announced, but this time it’s driven by industry feedback for more time to test Privacy Sandbox technologies, according to Anthony Chavez, Google’s VP of the Privacy Sandbox. Google will be…

Adapex Grows Publisher Services with Addition of Lindsey Colferai

Industry Updates, TechnologyBy Adapex Team August 2, 2022 Leave a comment

New York, August 2, 2022 – Adapex, Inc announces that Lindsey Colferai has joined the company as Director of Business Development. In this role, Colferai will focus on strategic growth and partnerships. Colferai joins the Adapex team after several years at LiveRamp, growing their Authenticated Traffic Solution, the leading solution to help publishers capitalize on…

The Influence of Personalization On Consumer Purchases

TechnologyBy Adapex Team July 19, 2022 Leave a comment

Adapex’s Debra Fleenor explains that though the move away from cookies presents a significant challenge to publishers, it’s also an opportunity. Read the full article in Admonsters Newsletter. https://www.admonsters.com/eletters/group-black-bustle-parent-company/

Ad Spend in Second Half of the Year

Revenue Strategy, TechnologyBy Debra Fleenor July 14, 2022 Leave a comment

We’ve been having a lot of conversations with our partners around ad spending and what the second half of the year may look like. There is a lot of uncertainty with a chaotic economy, post-pandemic inflation, and the impact of the war in Ukraine. But, if we take a deep breath and consider some key…

Google Ad Manager vs. Google Ad Manager 360

TechnologyBy Adapex Team July 7, 2022 Leave a comment

Adapex supports both versions of Google Ad Manager (GAM) to ensure our publisher partners get the most out of their monetization across every channel, including mobile and app inventory. Here’s what you need to know. GAM vs GAM 360 Depending on your impression volume, there are two Google Ad Manager products. The first, Google Ad…

Considering CTV Advertising? Here’s What You Should Know.

Revenue Strategy, TechnologyBy Debra Fleenor June 14, 2022 Leave a comment

Adapex’s President and Founder, Debra Fleenor, in Grit Daily News, sharing insight into CTV advertising. Considering CTV Advertising? Here’s What You Should Know.

First Party Data: why it is essential today, in the Cookieless Era

Industry Updates, TechnologyBy Adapex Team May 29, 2022 Leave a comment

Companies own a great amount of First-Party Data, and they often don’t use it in the right way. How to structure an effective data strategy in the cookieless era? Let’s talk about it with our Datrix | AI solutions Group Chief Innovation Officer Filippo Trocca. [visual-link-preview encoded=”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”]

Update on AMP

TechnologyBy Debra Fleenor May 17, 2022 Leave a comment

It’s been a while since we talked about AMP and there have been some updates on Google’s end that have made AMP more flexible and advanced, canceling out some of the original arguments against it. Refresher: What is AMP? AMP (Accelerated Mobile Pages) is an open-source library that provides a straightforward way to create web…

Viewability and CPMs

Revenue Strategy, TechnologyBy Adapex Team May 3, 2022 Leave a comment

During the slower periods of ad spend, the Adapex team is focused on the ad tech details that help drive revenue for our clients. Viewability is a big one, as it directly correlates to CPM. Being able to optimize viewability will increase your CPMs. We’ve talked about viewability in previous blog posts, but it’s worth…

The Impact of Data Privacy For Big Tech Is Not As Straightforward As It Seems

Industry Updates, TechnologyBy Adapex Team April 29, 2022 Leave a comment

Adapex’s Debra Fleenor adds her thoughts to Grit Daily News’ article on the impact of data privacy. The Impact of Data Privacy For Big Tech Is Not As Straightforward As It Seems

Adapex Launches CTV Sales Division

Industry Updates, Revenue StrategyBy Adapex Team April 26, 2022 Leave a comment

New York, April 26, 2022 – Adapex Inc is pleased to announce a new CTV initiative to help DRTV advertisers find their audiences as linear and cable viewers increasingly move to the CTV experience. “Adapex has applied our years of monetization and tech experience to bring a CTV advertising solution to the market,” says Andrew…

Download from Digiday Publishing Summit

TechnologyBy Adapex Team April 11, 2022 Leave a comment

The Adapex team had a great time in Vail at the Digiday Publishing Summit. It was great to connect with so many industry leaders and partners. We are pleased to be a sponsor of the Digiday Publishing Summits and appreciate their putting together such a robust and worthwhile event. Here are some key takeaways from…

Insights from Mobile Web Congress 2022

TechnologyBy Debra Fleenor March 8, 2022 Leave a comment

Mobile Web Congress 2022 The Adapex team was on-site in Barcelona for the 2022 Mobile Web Congress. This year’s conference returned to an in-person event (with a virtual component) and featured seven exhibit halls and over 60,000 attendees. “Connectivity Unleashed” was the theme and many major brands debuted new product launches for handhelds, wearables, tablets,…