While Google’s recent decision regarding third-party cookies might seem like a reprieve for publishers, the reality is more nuanced. Google’s recent announcement might actually be the final nail in the coffin for third-party cookies, putting the choice in users’ hands. This is similar to the iOS ‘Do Not Track’ prompt, where 96% of users opted…
As we look ahead in the digital advertising landscape, the shift to a cookieless future is already underway. Surprisingly, a significant portion—around 60-70%—of open market impressions are now non-targetable, resulting in lower CPMs by about 50%. This shift demands immediate action and strategic innovation to ensure sustained success in digital advertising. Yesterday’s announcement from Google…
Cannes Lions 2023, one of the most prestigious events in the advertising and creative industries, featured a diverse range of thought-provoking and innovative panels. The conference brought together industry leaders, creative professionals, and experts from various fields to discuss emerging trends, challenges, and opportunities shaping the world of marketing and communications. Here is a summary…
Adapex’s Debra Fleenor shares in Grit Daily why Seller Defined Audiences are making sense for Publishers, SSPs, and Advertisers. (featured image from Grit Daily News.) Why Seller-Defined Audiences Are the Talk of IAB ALM
On December 9, 2022, in the midst of peak ad spending, Google’s GAM had a worldwide outage. AdExchanger reported that publishers saw their served impressions and revenue through GAM drop to zero for roughly three hours. In the current landscape that already presents plenty of challenges for publishers of all sizes, this outage brought an…
Adapex was in NYC last week, along with 10,000 of our closest friends in the industry. We really enjoyed meeting and socializing with so many clients and partners. There were a few key themes and industry trends on the agendas at both the Programmatic I/O and Advertising Week events. Let’s break down what this means…
We’ve been having a lot of conversations with our partners around ad spending and what the second half of the year may look like. There is a lot of uncertainty with a chaotic economy, post-pandemic inflation, and the impact of the war in Ukraine. But, if we take a deep breath and consider some key…
Adapex’s President and Founder, Debra Fleenor, in Grit Daily News, sharing insight into CTV advertising. Considering CTV Advertising? Here’s What You Should Know.
It’s been a while since we talked about AMP and there have been some updates on Google’s end that have made AMP more flexible and advanced, canceling out some of the original arguments against it. Refresher: What is AMP? AMP (Accelerated Mobile Pages) is an open-source library that provides a straightforward way to create web…
Mobile Web Congress 2022 The Adapex team was on-site in Barcelona for the 2022 Mobile Web Congress. This year’s conference returned to an in-person event (with a virtual component) and featured seven exhibit halls and over 60,000 attendees. “Connectivity Unleashed” was the theme and many major brands debuted new product launches for handhelds, wearables, tablets,…
Photo from MarketingDive — Leon Neal / Staff via Getty Images As third-party cookies are phased out, advertisers must adapt. Adapex President and Founder, Debra Fleenor, featured in MarketDive. [visual-link-preview encoded=”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″]
As featured in Advertising Week, February 3, 2022 Steps Publishers Must Take to Survive in the Cookieless Era
The digital advertising industry has never been stronger, even amidst the shift in identity and addressability. Some of this is fueled by explosive growth in mobile advertising and consumer consumption of mobile apps and games. According to a study by App Annie, publishers released two million new apps and games in 2021. With more users…
Before we put 2021 behind us, let’s take a look at the top header bidding networks. Looking at our data from last year, we analyzed the top networks across various criteria. There is no one size fits all, your header bidding stack will depend on your traffic and revenue objectives. When considering each network, take…
The holidays have come and gone. And taken the boosted CPMs and traffic with it. Don’t despair, Q1 is traditionally a quieter time, for everyone. However, there are some tactics publishers can use to improve their Q1 revenue and be well prepared for the more robust seasons ahead. Seasonal Breakdown Advertising campaigns are planned quarterly,…
All publishers eagerly await the arrival of Q4. Increased demand, higher CPMs, and a revenue boost to carry you through a quiet Q1. But if your Q4 revenues didn’t soar, don’t worry there are things you can do to increase your revenue now and over the course of the year. Let’s take a look at…
It’s time again to take stock of what happened in 2021 and make some predictions for the year ahead. All in all, 2021 brought about exciting evolution in our industry, and for Adapex as well. Let’s recap some of the highlights of the year AND make some predictions for 2022. Worldwide Ad Spending Set a…
All eyes are on Q4. And for good reason, now is the time to make up for the slower months and capitalize on increased ad spend. It’s an important time of year to make sure your systems are primed to maximize your revenue and make sure that you get the revenue boost you expect. We’ve…
Now that Q4 is here, there is a huge opportunity to maximize your revenue with a few actionable tips. Advertisers are gearing up for increased consumer spending around the Holiday season and the end of the year. As in Q4 2020, many shoppers will be online. Buyers will allocate more of their budget to programmatic…
Adapex President Debra Fleenor is featured in betanews with her insights into first-party data. Assessing the viability of first-party data
Debra Fleenor’s article on leveraging keywords recently appeared in betanews. You can also read it here. Leveraging keywords in the absence of individual user tracking
It’s almost the most wonderful time of the year…Q4! Ad spend will be heating up and the time is right to make sure your site is well-positioned to drive up your revenue. This is the first in a series of tips from the adops experts at Adapex to help you skyrocket your revenue in this…
Google Multiple Customer Management (MCM) will officially replace Scaled Partner Management (SPM) at the end of September 2021. With this move, Google is looking to create a more effective and transparent environment for publishers and advertisers. SPM vs MCM The SPM program enabled smaller and mid-sized publishers to access Google’s Ad Exchange through selected Google…
Press Release IPC’s Patented-Method Allocates Bonus Impressions to Improve Ad Performance and User Experience New York, NY, July 26, 2021 – Adapex is excited to announce a partnership with IPC Pricing to bring IPC’s patented solution to our publisher partners. IPC Pricing offers a bonus impression optimization solution for the adtech industry. Adapex offers publishers…
