It’s encouraging that Q3 is actually here and we have successfully weathered the quarantine, ad spend drop, and CPM declines. Overall ad spend for 2020 will be down but as we noted before the news is less bleak for digital media. eMarketer has revised its US digital ad spend forecast and all things considered, the…
The California Consumer Privacy Act (CCPA) went into effect on January 1 and on July 1 enforcements will begin. We wanted to revisit this issue since we last wrote about getting your site ready for CCPA, and other state legislation, last summer. The time is here and it’s important that your site is compliant, other legislation…
It appears that the dust is beginning to settle as we wind down 2Q. So just a quick update this Friday as we check in on CPM trends for the week and the latest news. Ready for the Rebound Magna Global has revised its ad spending forecast for the rest of the year and 2021. …
All signs are indicating that we did, in fact, hit rock bottom in April and are seeing ad spending begin to recover this month. Though it may still be some time before we see actual growth vs last year, it is encouraging to feel that we may have come through the worst of the storm.…
The road to recovery is still a bit of a roller coaster. An unusually tough week in the world as we continue to wrestle with social injustices on top of the pandemic. The unrest is creating a surge of media consumption leading to a continued imbalance between supply and demand. Overall CPMs are still down…
Press Release New York, June 1, 2020 – Adapex is excited to announce that it has been selected as a finalist for a Drum Award in two categories: Best AdOps Team and Best Overall Technology for Programmatic Trading. The Drum Digital Advertising Awards recognize the very best in adtech and programmatic. “We are pleased to…
It’s time again to see what’s happening with ad spend and CPMs this week, and we have good news to share. Winding down May and looking into June it definitely feels as though the darkest days may be behind us. Shelter in place restrictions are easing, stimulus checks have been received, and summer is coming. …
Heading into Memorial Day weekend and many of us are probably not spending it the way we had envisioned. But a long weekend nonetheless, and some good news to boot. Digital ad spending is on the rise and there are gains across multiple formats, regions, and advertiser categories. Bottomed Out? As expected and reported, April…
An update from our friends at AdExchanger on the ISBA report. https://www.adexchanger.com/the-sell-sider/what-the-isba-report-is-really-telling-us/ Adapex is always here to talk about anything that impacts your business. Reach out anytime.
The only thing certain about marketing and advertising in the pandemic is that nothing is certain and there is no road map to follow. Last week we saw a little bit of light at the end of the tunnel with marketers predicting a 3Q rebound in ad spend. This week we see a pretty bleak…
No…Not yet but there are some earlier indications that the worst is behind us. Let’s take a look at what’s been reported and the upticks in our CPM trends this week. A Q3 Recovery? An Advertiser’s Perceptions study of 151 advertisers and media buyers found that more than half of those surveyed (52%) expect ad…
Its Friday, and it’s May! We’re here with our weekly look at what’s happening with ad spend and CPMs. Given that there isn’t too much new news, our report this week will be brief. Discussions about ad spend have some bright spots, though this quarter is still expected to see the biggest hit. Index Exchange…
Continuing our series on marketing and advertising amid the pandemic, we’ve rounded up some of the latest data to share with you. Entering into week 7 (!) of the quarantine, we have a lot more insight into what consumers are up to while they stay at home, and plenty of personal experience to draw from…
Ad Spend Update 4.24 It’s Friday and we’re back again with our weekly round-up of the latest information on Ad Spend and COVID-19 impact on CPMs. Earlier reports can be found here. This week let’s take a look at ad spend change by category, US Digital Video forecast, and Adapex’s weekly CPM analysis for our…
Adapex Consumer Insight Report #2 Adapex has monitored the latest COVID-19 marketing reports and summarizes a few points here that we hope are useful for you. In this second report, we take a look at consumer spending, attitudes, and some recommendations for planning ahead. (Our first report can be found here.) The constant use of…
Ad Spending Update April 17, 2020 Our second post in a series of updates on COVID-19 Impact on Ad Spend. With no more clarity on how long the quarantine will last, all discussion continues around COVID-19 and its effects on consumers and the economy. This week we take a look at some of the latest…
Consumer Insights: Heading into Q2 During Pandemic Obviously much discussion around marketing and advertising amid COVID-19. What do consumers want as they are spending more time online and at home? How should brands be interacting with them considering budget reductions, decreased media spend, reduced incomes, jobs lost and just so much uncertainty. This is the…
First of all, we hope everyone is doing well and managing during this remarkably crazy time. And while we know your inbox is flooded with well-intentioned messages, we wanted to share some forecasts that have come across our desks as we begin to think about how the next few months might look for the programmatic…
News from AdExchanger that we will continue to follow as we examine the effect of COVID-19 on the digital marketplace. Take a look to see how COVID-19 is currently affecting CMPs . https://www.adexchanger.com/online-advertising/w3c-business-group-will-petition-google-to-postpone-killing-third-party-cookies-in-chrome-due-to-covid-19/ Contact Adapex anytime if you’d like to chat about the latest news and trends that could affect your business. We’re always here…
Insight from AdExchanger on how the death of third-party cookies is bound to hurt small companies the most. We hope everyone is staying healthy and well. https://www.adexchanger.com/the-sell-sider/the-death-of-third-party-cookies-disproportionately-hurts-small-publishers/ Adapex is always here to work with our publisher partners and discuss anything on your mind. Reach out anytime.
Before we get to business, I hope you are all healthy and are safe at home. We will get through this together. Earlier this week, we ran a check on CPM trends in our crazy COVID-19 world. At that point we were seeing a decline, but CPMs were still above 2019 levels. Since many of…
As a follow up to the trends Adapex will be prioritizing for our publishers in 2020, let’s take a look at what is on the minds of our marketing counterparts as we head into the year ahead. Forecasting 2020 At a recent MediaPost event, it was noted that 2020 could be a stormy year for…
Some valuable insight from AdExchanger. https://www.adexchanger.com/the-sell-sider/a-buyers-perspective-how-publishers-can-flourish-post-third-party-cookiepocalypse/ Adapex is always here to help and talk through the trends that affect your business. Contact us any time.
Client Side? Server Side? Which Header Bidding is best for you? One of the best innovations for the online advertising industry in recent years, Header Bidding opened the road for publishers to maximize their revenues on their programmatic inventory. Header bidding is the programmatic auction process that enables publishers to collect multiple bids from various…
