View allBlog PostsIndustry UpdatesRevenue StrategyTechnologyUncategorized Industry Updates IAB ALM 2025 Recap: AI, Innovation & The Future of Digital Advertising January 30, 2025 Read article Industry Updates Revenue Strategy 10 Reasons Curated Deals Outperform Open Exchanges January 24, 2025 Read article Blog Posts Revenue Strategy Why January Feels Slow January 5, 2025 Read article Revenue Strategy Adapex 2025: Resolutions That Deliver December 30, 2024 Read article Revenue Strategy Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue December 12, 2024 Read article Revenue Strategy Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season December 6, 2024 Read article Blog Posts Revenue Strategy User Consent on Chrome: How to Prepare Your Monetization Strategy November 11, 2024 Read article Industry Updates Prebid Summit: Future-Proofing the Open Web October 21, 2024 Read article Revenue Strategy Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend October 9, 2024 Read article Industry Updates Adapex Wins AdExchanger Award for Best Account Support by a Technology Company September 27, 2024 Read article Industry Updates Revenue Strategy Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers September 27, 2024 Read article Revenue Strategy Technology Understanding Seasonality: Why CPMs Dip in June and July September 3, 2024 Read article Industry Updates Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards September 3, 2024 Read article Revenue Strategy Technology Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market July 30, 2024 Read article Industry Updates Revenue Strategy Adapex Announces Partnership with Jounce Media July 20, 2024 Read article Revenue Strategy Technology The Future of Targeted Advertising: Overcoming the Addressability Gap July 18, 2024 Read article Revenue Strategy Technology From Cookies to Contextual: Pioneering New Pathways in Digital Advertising July 17, 2024 Read article Industry Updates Technology Adapex’s Doina Josan Named Digiday Future Leader Award Winner June 28, 2024 Read article Technology Elevate Your Advertising Game: Achieving Success with Privacy-First, First-Party Data June 20, 2024 Read article Revenue Strategy Technology Data Collaboration: The Cornerstone of Advertising in a Privacy-First World June 17, 2024 Read article Industry Updates Revenue Strategy Unlocking the Power of Data: Beyond Emails and IDs June 3, 2024 Read article Revenue Strategy Surviving Google’s SGE Revolution: Strategic Insights for Publishers May 28, 2024 Read article Revenue Strategy Technology Exploring First-Party Data Technologies: A Guide for Publishers May 16, 2024 Read article Revenue Strategy Technology Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery April 29, 2024 Read article Industry Updates Technology Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer April 29, 2024 Read article Industry Updates Technology Adapex Awarded on the Financial Times Americas’ Fastest Growing Companies 2024 List April 25, 2024 Read article Revenue Strategy Technology Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay April 24, 2024 Read article Revenue Strategy Technology Why First-Party Data is Taking Center Stage April 22, 2024 Read article Revenue Strategy Introduction to First-Party Data: The Foundation of Modern Publishing April 15, 2024 Read article Revenue Strategy Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPS January 30, 2024 Read article Technology Orchestrating 2024: The Year of the Publisher January 2, 2024 Read article Revenue Strategy Technology Navigating the Post-Cookie Era December 20, 2023 Read article Technology 2023 Prebid Wrap up November 29, 2023 Read article Industry Updates Technology Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a Publisher October 18, 2023 Read article Revenue Strategy Technology Strategies for Programmatic Ad Buying in a Cookieless Landscape October 16, 2023 Read article Industry Updates Revenue Strategy Why Keeping Ads.Txt Updated is Vital for Publishers September 29, 2023 Read article Revenue Strategy Technology Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star September 18, 2023 Read article Revenue Strategy Technology How Publishers Can Boost Revenue with Seasonal Content August 15, 2023 Read article Technology CPM Lifts for Publishers Consistent for Unique Identifiers on Cookieless Browsers July 27, 2023 Read article Revenue Strategy Technology AI in Publishing: Data-Driven Transformation July 25, 2023 Read article Industry Updates Technology How to Choose a Consent Management Platform July 5, 2023 Read article Technology Round Up from Cannes Lions 2023 June 27, 2023 Read article Technology Adapex Shortlisted for Digiday Media Awards for Best Ad Tech Platform June 13, 2023 Read article Revenue Strategy Technology How ChatGPT Impacts Publishers April 30, 2023 Read article Revenue Strategy Technology Best Header Bidding Networks for 2023 April 26, 2023 Read article Industry Updates Revenue Strategy Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their Inventory April 13, 2023 Read article Revenue Strategy Technology Publishers Need to Reclaim Their Share of Ad Dollars March 24, 2023 Read article Revenue Strategy Technology Publishers Are Having A Moment – If Only They’ll Take It March 1, 2023 Read article Revenue Strategy Technology Hybrid Header Bidding: The Solution to Slow Site Loading and Improved Revenue February 21, 2023 Read article Technology Navigating the Uncertain Ad Landscape: How the Right Tech Can Help Publishers Weather the Storm February 16, 2023 Read article Revenue Strategy Technology Seller Defined Audiences: The Future of Targeted Ads February 1, 2023 Read article Revenue Strategy Technology Why Seller-Defined Audiences Are the Talk of IAB ALM January 23, 2023 Read article Uncategorized The art of dolor amet placerat January 23, 2023 Read article Revenue Strategy Technology Adapex Top Predictions for 2023 January 6, 2023 Read article Revenue Strategy Technology Digital Advertising Strategies for an Uncertain 2023 December 21, 2022 Read article Revenue Strategy Technology GAM Outage Brings Opportunity December 19, 2022 Read article Revenue Strategy Technology CPM Trends 2019-2022 December 13, 2022 Read article Revenue Strategy Technology Drive Holiday Revenue November 28, 2022 Read article Revenue Strategy Technology Let’s Talk About Header Bidding November 3, 2022 Read article Revenue Strategy Technology Industry Trends From Programmatic I/O and Advertising Week October 25, 2022 Read article Revenue Strategy Technology All News is Good News for CTV October 6, 2022 Read article Industry Updates Technology Adapex Adds to Client Success Team September 29, 2022 Read article Technology Drive Your Q4 CPMs September 23, 2022 Read article Uncategorized A Night in Brazil! (Digiday, Miami, 9/20/22) September 22, 2022 Read article Revenue Strategy Technology Prep for Elevated Q4 Spend August 15, 2022 Read article Technology Google Delays But It’s No Time to Stop August 9, 2022 Read article Industry Updates Technology Adapex Grows Publisher Services with Addition of Lindsey Colferai August 2, 2022 Read article Technology The Influence of Personalization On Consumer Purchases July 19, 2022 Read article Revenue Strategy Technology Ad Spend in Second Half of the Year July 14, 2022 Read article Technology Google Ad Manager vs. Google Ad Manager 360 July 7, 2022 Read article Revenue Strategy Technology Considering CTV Advertising? Here’s What You Should Know. June 14, 2022 Read article Industry Updates Technology First Party Data: why it is essential today, in the Cookieless Era May 29, 2022 Read article Technology Update on AMP May 17, 2022 Read article Revenue Strategy Technology Viewability and CPMs May 3, 2022 Read article Industry Updates Technology The Impact of Data Privacy For Big Tech Is Not As Straightforward As It Seems April 29, 2022 Read article Industry Updates Revenue Strategy Adapex Launches CTV Sales Division April 26, 2022 Read article Technology Download from Digiday Publishing Summit April 11, 2022 Read article Technology Insights from Mobile Web Congress 2022 March 8, 2022 Read article Industry Updates Technology Adapex Client Success Director Katie Popa a Finalist for Digiday Future Leader Award March 2, 2022 Read article Technology How to Monetize Your Mobile App February 25, 2022 Read article Technology IAB ALM 2022: What Lies Ahead for an Ad Supported Internet February 15, 2022 Read article Revenue Strategy Technology Google’s Topics shows the ad industry needs a better case for targeting February 3, 2022 Read article Revenue Strategy Technology Steps Publishers Must Take to Survive in the Cookieless Era February 3, 2022 Read article Industry Updates Technology FinScience Thematic Alternative Data Available on Bloomberg Enterprise Access Point January 31, 2022 Read article Revenue Strategy Technology In-App: Big Opportunity in 2022 January 25, 2022 Read article Revenue Strategy Technology Best Header Bidding Networks of 2021 January 24, 2022 Read article Revenue Strategy Technology CPM Seasonality: Tips to Maximize Revenue in Q1 January 18, 2022 Read article Industry Updates Revenue Strategy Technology Was Q4 What You Expected? January 11, 2022 Read article Technology The Best of 2021…And Looking Ahead at 2022 January 4, 2022 Read article Industry Updates Technology Adapex Parent Company DATRIX Now Listed on Euronext Growth Milan December 3, 2021 Read article Technology Adapex is Thankful November 22, 2021 Read article Industry Updates Technology Adapex Ranked Number 262 Fastest-Growing Company in North America on the 2021 Deloitte Technology Fast 500™ November 17, 2021 Read article Industry Updates Revenue Strategy Technology Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment November 3, 2021 Read article Technology Adapex Onboards Digital Trends Media Group to Grow Their Programmatic Revenue November 1, 2021 Read article Industry Updates Revenue Strategy Get More from Header Bidding October 27, 2021 Read article Industry Updates Technology Get More from Q4 October 20, 2021 Read article Industry Updates Technology Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer October 14, 2021 Read article Industry Updates Technology ADAPEX WINS BRONZE STEVIE® AWARD IN 2021 September 24, 2021 Read article Revenue Strategy Technology Assessing the Viability of First-party Data September 17, 2021 Read article Industry Updates Revenue Strategy Technology Leveraging Keywords in the Absence of Individual User Tracking September 17, 2021 Read article Revenue Strategy Prepare for Q4 Revenue Boost September 15, 2021 Read article Revenue Strategy Technology Google Multiple Customer Management August 31, 2021 Read article Technology The Return of Contextual Advertising August 30, 2021 Read article Industry Updates Adapex Ranks in Top 20% on the 2021 Inc. 5000, With Three-Year Revenue Growth of 473 Percent August 17, 2021 Read article Industry Updates Revenue Strategy Technology Core Web Vitals and Your Revenue July 28, 2021 Read article Industry Updates Revenue Strategy Technology ADAPEX AND IPC PRICING COLLABORATE ON INDUSTRY-FIRST OPTIMIZATION OF “BONUS IMPRESSIONS” FOR PUBLISHERS July 26, 2021 Read article Industry Updates Revenue Strategy Adapex Named to AdExchanger’s Programmatic Power Player List July 6, 2021 Read article Industry Updates Revenue Strategy Technology Q3 Let’s Go! June 29, 2021 Read article Revenue Strategy Technology How Can Programmatic Marketers Adjust To A Cookieless Internet June 7, 2021 Read article Revenue Strategy Technology What Benefits Are There For Publishers and Consumers in a Cookieless World? June 7, 2021 Read article Revenue Strategy Technology Paving a Better Way Forward for the Internet in a Cookieless World June 1, 2021 Read article Technology As Google Shelves Cookies, How Will the Industry Adjust? May 18, 2021 Read article Industry Updates Technology Adapex Selected as Digiday Media Award Finalist in Two Categories May 13, 2021 Read article Industry Updates Revenue Strategy Technology Adapex Activates Universal ID From ID5 March 31, 2021 Read article Revenue Strategy Technology Publishers First Series: Life After Cookies March 22, 2021 Read article Industry Updates Technology Adapex Selected as Drum Award Finalist March 15, 2021 Read article Industry Updates Revenue Strategy Monetize Your AMP Pages March 3, 2021 Read article Revenue Strategy Technology Programmatic Direct v Programmatic Auction February 24, 2021 Read article Industry Updates Technology ADAPEX JOINS THE IAB, TAKES ACTIVE ROLE February 10, 2021 Read article Revenue Strategy Technology 2021 Programmatic Vocabulary January 27, 2021 Read article Revenue Strategy Technology What’s the difference between Google AdSense and AdX? January 21, 2021 Read article Revenue Strategy Technology 2021 Predictions January 14, 2021 Read article Technology Best Header Bidder Networks of 2020 January 6, 2021 Read article Revenue Strategy Avoid the Q4 Hangover December 24, 2020 Read article Revenue Strategy Technology Coal in Your Stocking!?!?! December 16, 2020 Read article Revenue Strategy Technology 2020 Is Not Over Yet! December 9, 2020 Read article Revenue Strategy Technology Drive CPMs with Rich Media Ad Units December 3, 2020 Read article Revenue Strategy Technology Adapex Gives Thanks November 20, 2020 Read article Industry Updates Revenue Strategy Technology Adapex and Dsquared Sales Form Advertising Sales Partnership November 13, 2020 Read article Revenue Strategy Technology CPMs Continue to Rise November 6, 2020 Read article Revenue Strategy Technology Q4 CPMs Worth Waiting For October 30, 2020 Read article Industry Updates Revenue Strategy Technology Drive Holiday Revenue October 23, 2020 Read article Industry Updates Revenue Strategy Technology Drive Revenue with Smarter Header Bidding October 20, 2020 Read article Industry Updates Revenue Strategy Q4 Ad Spend: Let’s Get Your Share October 13, 2020 Read article Revenue Strategy Technology Improve Viewability, Boost CPMs October 7, 2020 Read article Industry Updates Technology ADAPEX WINS BRONZE STEVIE AWARD FOR WOMEN IN BUSINESS October 6, 2020 Read article Revenue Strategy Drive Your Q4 CPMs September 23, 2020 Read article Revenue Strategy Technology Coasting into Q4 September 18, 2020 Read article Revenue Strategy Technology Is Your Ad Stack Ready for Q4? September 16, 2020 Read article Revenue Strategy Technology Q4 Here We Come September 11, 2020 Read article Revenue Strategy Technology Is it Q4 Yet? September 4, 2020