View allBlog PostsIndustry UpdatesRevenue StrategyTechnologyUncategorized Revenue Strategy CPM Trends: What Publishers Need to Know Now June 6, 2025 Read article Revenue Strategy Search Is Changing—Here’s What Publishers Can Still Control June 6, 2025 Read article Industry Updates Adapex Named Finalist in 2025 Digiday Media Awards May 2, 2025 Read article Industry Updates Cookies Survive. The Smartest Strategies Don’t Depend on Them. April 28, 2025 Read article Revenue Strategy Technology Header Bidding Has Evolved—Has Your Setup? April 22, 2025 Read article Revenue Strategy Metrics That Matter in Q2: Smarter Insights to Maximize Publisher Revenue April 8, 2025 Read article Industry Updates Revenue Strategy The Evolving Data Landscape: AI Integration and Privacy Challenges April 4, 2025 Read article Revenue Strategy Technology Adapex Data Refinery: Revolutionizing Publisher Revenue in a Privacy-First Era March 10, 2025 Read article Blog Posts Industry Updates Prebid Ascent 2025: Recap March 7, 2025 Read article Blog Posts Revenue Strategy Balancing Privacy & Personalization for Consumers February 28, 2025 Read article Revenue Strategy How AI is Reshaping Search – What It Means for Publishers February 18, 2025 Read article Industry Updates IAB ALM 2025 Recap: AI, Innovation & The Future of Digital Advertising January 30, 2025 Read article Industry Updates Revenue Strategy 10 Reasons Curated Deals Outperform Open Exchanges January 24, 2025 Read article Blog Posts Revenue Strategy Why January Feels Slow January 5, 2025 Read article Revenue Strategy Adapex 2025: Resolutions That Deliver December 30, 2024 Read article Revenue Strategy Adapex & Quizzly Partner to Amplify Audience Engagement and Revenue December 12, 2024 Read article Revenue Strategy Q1 Playbook for Publishers: Tactics to Optimize Revenue in a Slow Season December 6, 2024 Read article Blog Posts Revenue Strategy User Consent on Chrome: How to Prepare Your Monetization Strategy November 11, 2024 Read article Industry Updates Prebid Summit: Future-Proofing the Open Web October 21, 2024 Read article Revenue Strategy Unleash Your Q4 Potential: Smart Strategies to Capture High Ad Spend October 9, 2024 Read article Industry Updates Adapex Wins AdExchanger Award for Best Account Support by a Technology Company September 27, 2024 Read article Industry Updates Revenue Strategy Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers September 27, 2024 Read article Revenue Strategy Technology Understanding Seasonality: Why CPMs Dip in June and July September 3, 2024 Read article Industry Updates Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards September 3, 2024 Read article Revenue Strategy Technology Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market July 30, 2024 Read article Industry Updates Revenue Strategy Adapex Announces Partnership with Jounce Media July 20, 2024 Read article Revenue Strategy Technology The Future of Targeted Advertising: Overcoming the Addressability Gap July 18, 2024 Read article Revenue Strategy Technology From Cookies to Contextual: Pioneering New Pathways in Digital Advertising July 17, 2024 Read article Industry Updates Technology Adapex’s Doina Josan Named Digiday Future Leader Award Winner June 28, 2024 Read article Technology Elevate Your Advertising Game: Achieving Success with Privacy-First, First-Party Data June 20, 2024 Read article Revenue Strategy Technology Data Collaboration: The Cornerstone of Advertising in a Privacy-First World June 17, 2024 Read article Industry Updates Revenue Strategy Unlocking the Power of Data: Beyond Emails and IDs June 3, 2024 Read article Revenue Strategy Surviving Google’s SGE Revolution: Strategic Insights for Publishers May 28, 2024 Read article Revenue Strategy Technology Exploring First-Party Data Technologies: A Guide for Publishers May 16, 2024 Read article Revenue Strategy Technology Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery April 29, 2024 Read article Industry Updates Technology Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer April 29, 2024 Read article Industry Updates Technology Adapex Awarded on the Financial Times Americas’ Fastest Growing Companies 2024 List April 25, 2024 Read article Revenue Strategy Technology Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay April 24, 2024 Read article Revenue Strategy Technology Why First-Party Data is Taking Center Stage April 22, 2024 Read article Revenue Strategy Introduction to First-Party Data: The Foundation of Modern Publishing April 15, 2024 Read article Revenue Strategy Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPS January 30, 2024 Read article Technology Orchestrating 2024: The Year of the Publisher January 2, 2024 Read article Revenue Strategy Technology Navigating the Post-Cookie Era December 20, 2023 Read article Technology 2023 Prebid Wrap up November 29, 2023 Read article Industry Updates Technology Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a Publisher October 18, 2023 Read article Revenue Strategy Technology Strategies for Programmatic Ad Buying in a Cookieless Landscape October 16, 2023 Read article Industry Updates Revenue Strategy Why Keeping Ads.Txt Updated is Vital for Publishers September 29, 2023 Read article Revenue Strategy Technology Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star September 18, 2023 Read article Revenue Strategy Technology How Publishers Can Boost Revenue with Seasonal Content August 15, 2023 Read article Technology CPM Lifts for Publishers Consistent for Unique Identifiers on Cookieless Browsers July 27, 2023 Read article Revenue Strategy Technology AI in Publishing: Data-Driven Transformation July 25, 2023 Read article Industry Updates Technology How to Choose a Consent Management Platform July 5, 2023 Read article Technology Round Up from Cannes Lions 2023 June 27, 2023 Read article Technology Adapex Shortlisted for Digiday Media Awards for Best Ad Tech Platform June 13, 2023 Read article Revenue Strategy Technology How ChatGPT Impacts Publishers April 30, 2023 Read article Revenue Strategy Technology Best Header Bidding Networks for 2023 April 26, 2023 Read article Industry Updates Revenue Strategy Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their Inventory April 13, 2023 Read article Revenue Strategy Technology Publishers Need to Reclaim Their Share of Ad Dollars March 24, 2023 Read article Revenue Strategy Technology Publishers Are Having A Moment – If Only They’ll Take It March 1, 2023 Read article Revenue Strategy Technology Hybrid Header Bidding: The Solution to Slow Site Loading and Improved Revenue February 21, 2023 Read article Technology Navigating the Uncertain Ad Landscape: How the Right Tech Can Help Publishers Weather the Storm February 16, 2023 Read article Revenue Strategy Technology Seller Defined Audiences: The Future of Targeted Ads February 1, 2023 Read article Revenue Strategy Technology Why Seller-Defined Audiences Are the Talk of IAB ALM January 23, 2023 Read article Uncategorized The art of dolor amet placerat January 23, 2023 Read article Revenue Strategy Technology Adapex Top Predictions for 2023 January 6, 2023 Read article Revenue Strategy Technology Digital Advertising Strategies for an Uncertain 2023 December 21, 2022 Read article Revenue Strategy Technology GAM Outage Brings Opportunity December 19, 2022 Read article Revenue Strategy Technology CPM Trends 2019-2022 December 13, 2022 Read article Revenue Strategy Technology Drive Holiday Revenue November 28, 2022 Read article Revenue Strategy Technology Let’s Talk About Header Bidding November 3, 2022 Read article Revenue Strategy Technology Industry Trends From Programmatic I/O and Advertising Week October 25, 2022 Read article Revenue Strategy Technology All News is Good News for CTV October 6, 2022 Read article Industry Updates Technology Adapex Adds to Client Success Team September 29, 2022 Read article Technology Drive Your Q4 CPMs September 23, 2022 Read article Uncategorized A Night in Brazil! (Digiday, Miami, 9/20/22) September 22, 2022 Read article Revenue Strategy Technology Prep for Elevated Q4 Spend August 15, 2022 Read article Technology Google Delays But It’s No Time to Stop August 9, 2022 Read article Industry Updates Technology Adapex Grows Publisher Services with Addition of Lindsey Colferai August 2, 2022 Read article Technology The Influence of Personalization On Consumer Purchases July 19, 2022 Read article Revenue Strategy Technology Ad Spend in Second Half of the Year July 14, 2022 Read article Technology Google Ad Manager vs. Google Ad Manager 360 July 7, 2022 Read article Revenue Strategy Technology Considering CTV Advertising? Here’s What You Should Know. June 14, 2022 Read article Industry Updates Technology First Party Data: why it is essential today, in the Cookieless Era May 29, 2022 Read article Technology Update on AMP May 17, 2022 Read article Revenue Strategy Technology Viewability and CPMs May 3, 2022 Read article Industry Updates Technology The Impact of Data Privacy For Big Tech Is Not As Straightforward As It Seems April 29, 2022 Read article Industry Updates Revenue Strategy Adapex Launches CTV Sales Division April 26, 2022 Read article Technology Download from Digiday Publishing Summit April 11, 2022 Read article Technology Insights from Mobile Web Congress 2022 March 8, 2022 Read article Industry Updates Technology Adapex Client Success Director Katie Popa a Finalist for Digiday Future Leader Award March 2, 2022 Read article Technology How to Monetize Your Mobile App February 25, 2022 Read article Technology IAB ALM 2022: What Lies Ahead for an Ad Supported Internet February 15, 2022 Read article Revenue Strategy Technology Google’s Topics shows the ad industry needs a better case for targeting February 3, 2022 Read article Revenue Strategy Technology Steps Publishers Must Take to Survive in the Cookieless Era February 3, 2022 Read article Industry Updates Technology FinScience Thematic Alternative Data Available on Bloomberg Enterprise Access Point January 31, 2022 Read article Revenue Strategy Technology In-App: Big Opportunity in 2022 January 25, 2022 Read article Revenue Strategy Technology Best Header Bidding Networks of 2021 January 24, 2022 Read article Revenue Strategy Technology CPM Seasonality: Tips to Maximize Revenue in Q1 January 18, 2022 Read article Industry Updates Revenue Strategy Technology Was Q4 What You Expected? January 11, 2022 Read article Technology The Best of 2021…And Looking Ahead at 2022 January 4, 2022 Read article Industry Updates Technology Adapex Parent Company DATRIX Now Listed on Euronext Growth Milan December 3, 2021 Read article Technology Adapex is Thankful November 22, 2021 Read article Industry Updates Technology Adapex Ranked Number 262 Fastest-Growing Company in North America on the 2021 Deloitte Technology Fast 500™ November 17, 2021 Read article Industry Updates Revenue Strategy Technology Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment November 3, 2021 Read article Technology Adapex Onboards Digital Trends Media Group to Grow Their Programmatic Revenue November 1, 2021 Read article Industry Updates Revenue Strategy Get More from Header Bidding October 27, 2021 Read article Industry Updates Technology Get More from Q4 October 20, 2021 Read article Industry Updates Technology Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer October 14, 2021 Read article Industry Updates Technology ADAPEX WINS BRONZE STEVIE® AWARD IN 2021 September 24, 2021 Read article Revenue Strategy Technology Assessing the Viability of First-party Data September 17, 2021 Read article Industry Updates Revenue Strategy Technology Leveraging Keywords in the Absence of Individual User Tracking September 17, 2021 Read article Revenue Strategy Prepare for Q4 Revenue Boost September 15, 2021 Read article Revenue Strategy Technology Google Multiple Customer Management August 31, 2021 Read article Technology The Return of Contextual Advertising August 30, 2021 Read article Industry Updates Adapex Ranks in Top 20% on the 2021 Inc. 5000, With Three-Year Revenue Growth of 473 Percent August 17, 2021 Read article Industry Updates Revenue Strategy Technology Core Web Vitals and Your Revenue July 28, 2021 Read article Industry Updates Revenue Strategy Technology ADAPEX AND IPC PRICING COLLABORATE ON INDUSTRY-FIRST OPTIMIZATION OF “BONUS IMPRESSIONS” FOR PUBLISHERS July 26, 2021 Read article Industry Updates Revenue Strategy Adapex Named to AdExchanger’s Programmatic Power Player List July 6, 2021 Read article Industry Updates Revenue Strategy Technology Q3 Let’s Go! June 29, 2021 Read article Revenue Strategy Technology How Can Programmatic Marketers Adjust To A Cookieless Internet June 7, 2021 Read article Revenue Strategy Technology What Benefits Are There For Publishers and Consumers in a Cookieless World? June 7, 2021 Read article Revenue Strategy Technology Paving a Better Way Forward for the Internet in a Cookieless World June 1, 2021 Read article Technology As Google Shelves Cookies, How Will the Industry Adjust? May 18, 2021 Read article Industry Updates Technology Adapex Selected as Digiday Media Award Finalist in Two Categories May 13, 2021 Read article Industry Updates Revenue Strategy Technology Adapex Activates Universal ID From ID5 March 31, 2021 Read article Revenue Strategy Technology Publishers First Series: Life After Cookies March 22, 2021 Read article Industry Updates Technology Adapex Selected as Drum Award Finalist March 15, 2021 Read article Industry Updates Revenue Strategy Monetize Your AMP Pages March 3, 2021 Read article Revenue Strategy Technology Programmatic Direct v Programmatic Auction February 24, 2021 Read article Industry Updates Technology ADAPEX JOINS THE IAB, TAKES ACTIVE ROLE February 10, 2021 Read article Revenue Strategy Technology 2021 Programmatic Vocabulary January 27, 2021 Read article Revenue Strategy Technology What’s the difference between Google AdSense and AdX? January 21, 2021 Read article Revenue Strategy Technology 2021 Predictions January 14, 2021 Read article Technology Best Header Bidder Networks of 2020 January 6, 2021 Read article Revenue Strategy Avoid the Q4 Hangover December 24, 2020 Read article Revenue Strategy Technology Coal in Your Stocking!?!?! December 16, 2020 Read article Revenue Strategy Technology 2020 Is Not Over Yet! December 9, 2020 Read article Revenue Strategy Technology Drive CPMs with Rich Media Ad Units December 3, 2020 Read article Revenue Strategy Technology Adapex Gives Thanks November 20, 2020 Read article Industry Updates Revenue Strategy Technology Adapex and Dsquared Sales Form Advertising Sales Partnership November 13, 2020 Read article Revenue Strategy Technology CPMs Continue to Rise November 6, 2020 Read article Revenue Strategy Technology Q4 CPMs Worth Waiting For October 30, 2020 Read article Industry Updates Revenue Strategy Technology Drive Holiday Revenue October 23, 2020 Read article Industry Updates Revenue Strategy Technology Drive Revenue with Smarter Header Bidding October 20, 2020 Read article Industry Updates Revenue Strategy Q4 Ad Spend: Let’s Get Your Share October 13, 2020 Read article Revenue Strategy Technology Improve Viewability, Boost CPMs October 7, 2020 Read article Industry Updates Technology ADAPEX WINS BRONZE STEVIE AWARD FOR WOMEN IN BUSINESS October 6, 2020 Read article Revenue Strategy Drive Your Q4 CPMs September 23, 2020 Read article Revenue Strategy Technology Coasting into Q4 September 18, 2020 Read article Revenue Strategy Technology Is Your Ad Stack Ready for Q4? September 16, 2020 Read article Revenue Strategy Technology Q4 Here We Come September 11, 2020 Read article Revenue Strategy Technology Is it Q4 Yet? September 4, 2020 Read article Industry Updates Revenue Strategy Technology Inquisitr.com Consolidates Ad Operations with AdApex….Results in Direct Increase in Revenue September 1, 2020 Read article Industry Updates Revenue Strategy Technology Global Mobile Ad Spend Skyrocketing August 21, 2020 Read article Revenue Strategy Technology In-App Monetization Strategies August 19, 2020 Read article Industry Updates Revenue Strategy Technology CPMs and Digital Display Spending on the Rise August 14, 2020 Read article Revenue Strategy Technology Grow Your Mobile Revenue August 12, 2020 Read article Industry Updates Revenue Strategy Technology Q3 is Here…What Now? July 17, 2020 Read article Industry Updates Revenue Strategy Technology CPMs on the Rise June 26, 2020 Read article Industry Updates CCPA Update and CMP Platforms June 24, 2020 Read article Industry Updates Revenue Strategy Technology Dust Settling for COVID-19 Recovery June 19, 2020 Read article Industry Updates Revenue Strategy Technology Recovery Time – Slow and Steady June 12, 2020 Read article Industry Updates Revenue Strategy On The Road Again… June 5, 2020 Read article Industry Updates Adapex Selected as Drum Award Finalist June 4, 2020 Read article Industry Updates Revenue Strategy Technology On the Road to Recovery May 29, 2020 Read article Revenue Strategy Technology Here’s to Memorial Day…and Sunny Skies May 22, 2020 Read article Industry Updates Revenue Strategy Technology What the ISBA Report is Really Telling Us May 20, 2020 Read article Industry Updates Revenue Strategy Technology Riding The Pandemic Roller Coaster May 15, 2020 Read article Industry Updates Revenue Strategy Technology Are We There Yet? May 8, 2020 Read article Industry Updates Revenue Strategy Technology New Month…New Outlook? May 1, 2020 Read article Industry Updates Technology Week 7 in the Quarantine: Navigating the New Normal April 29, 2020 Read article Industry Updates Revenue Strategy Technology COVID-19 Impact on Ad Spend Update #3 April 24, 2020 Read article Industry Updates Technology What’s A Brand To Do? April 20, 2020 Read article Industry Updates Revenue Strategy Technology Weekly Round-up of Ad Spend News April 17, 2020 Read article Industry Updates Technology Heading into Q2 During Pandemic April 8, 2020 Read article Revenue Strategy Technology Impact of COVID-19 On Global Ad Spend April 1, 2020 Read article Revenue Strategy Technology W3C To Petition Google To Postpone Killing Third-Party Cookies March 26, 2020 Read article Revenue Strategy Technology The Death Of Third-Party Cookies Disproportionately Hurts Small Publishers March 25, 2020 Read article Industry Updates Revenue Strategy Technology COVID-19 and CPMs: What’s going on? March 19, 2020 Read article Industry Updates Revenue Strategy Technology Trends for 2020: A Marketer’s Perspective March 11, 2020 Read article Industry Updates Revenue Strategy Technology A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalyse February 24, 2020 Read article Industry Updates Revenue Strategy Technology Header Bidding in 2020: Are you Ready? February 18, 2020 Read article Industry Updates Revenue Strategy Technology Trends for 2020 January 30, 2020 Read article Industry Updates Revenue Strategy Technology CPM Seasonality: Tips to Maximize Revenue No Matter What Time of Year December 16, 2019 Read article Industry Updates Technology Consent, Not Data, Is The New Oil November 25, 2019 Read article Industry Updates Revenue Strategy Technology Sellers.json and OpenRTB SupplyChain Object: What Now! November 21, 2019 Read article Industry Updates Technology IAB/IAB Tech Lab Compliance Framework for CCPA November 12, 2019 Read article Industry Updates Technology Some Unsolicited Advice For Surviving The ‘Cookiepocolypse’ October 14, 2019 Read article Technology Everybody’s Talking About Privacy October 8, 2019 Read article Industry Updates Technology Will Most Consumers Opt Out of Data Collection Under CCPA? October 7, 2019 Read article Industry Updates Technology California Isn’t The Only State Getting Busy With New Privacy Laws September 19, 2019 Read article Industry Updates Technology Making Sense of the California Consumer Privacy Act (CCPA) August 26, 2019 Read article Industry Updates Revenue Strategy Technology Mixed Reviews from Publisher’s on AMP…what’s the real deal? June 7, 2019 Read article Industry Updates Revenue Strategy Technology Google’s First-Price Auction is ON! May 16, 2019 Read article Industry Updates Revenue Strategy Technology Digital Advertising Eclipses $100 Billion For First Time, Per IAB Report May 8, 2019 Read article Revenue Strategy 5 Tips for Improving Ad Performance March 26, 2019 Read article Technology What eleifend posuere tincidunt March 8, 2019 Read article Industry Updates Revenue Strategy Technology Viewability: What is it and Why Care? February 28, 2019 Read article Industry Updates Technology Programmatic I/O 2018 New York January 1, 2018 Read article Technology How to make your malesuada lorem January 1, 2018 Read article Uncategorized Vivamus – ligula libero nulla dolor lorem ipsum amet January 10, 2016 Read article Load more
