View allBlog PostsIndustry UpdatesRevenue StrategyTechnologyUncategorized Industry Updates Adapex Shortlisted for the AdExchanger Awards and Digiday Technology AwardsSeptember 3, 2024Read article Revenue Strategy Technology Understanding Seasonality: Why CPMs Dip in June and JulySeptember 3, 2024Read article Revenue Strategy Technology Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad MarketJuly 30, 2024Read article Industry Updates Revenue Strategy Adapex Announces Partnership with Jounce MediaJuly 20, 2024Read article Revenue Strategy Technology The Future of Targeted Advertising: Overcoming the Addressability GapJuly 18, 2024Read article Revenue Strategy Technology From Cookies to Contextual: Pioneering New Pathways in Digital AdvertisingJuly 17, 2024Read article Industry Updates Technology Adapex’s Doina Josan Named Digiday Future Leader Award WinnerJune 28, 2024Read article Technology Elevate Your Advertising Game: Achieving Success with Privacy-First, First-Party DataJune 20, 2024Read article Revenue Strategy Technology Data Collaboration: The Cornerstone of Advertising in a Privacy-First WorldJune 17, 2024Read article Industry Updates Revenue Strategy Unlocking the Power of Data: Beyond Emails and IDsJune 3, 2024Read article Revenue Strategy Surviving Google’s SGE Revolution: Strategic Insights for PublishersMay 28, 2024Read article Revenue Strategy Technology Exploring First-Party Data Technologies: A Guide for PublishersMay 16, 2024Read article Revenue Strategy Technology Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data RefineryApril 29, 2024Read article Industry Updates Technology Debra Fleenor, Adapex President and Founder, Honored as Tech TrailblazerApril 29, 2024Read article Industry Updates Technology Adapex Awarded on the Financial Times Americas’ Fastest Growing Companies 2024 ListApril 25, 2024Read article Revenue Strategy Technology Navigating the Cookieless Now: Adapex’s Perspective on Google’s DelayApril 24, 2024Read article Revenue Strategy Technology Why First-Party Data is Taking Center StageApril 22, 2024Read article Revenue Strategy Introduction to First-Party Data: The Foundation of Modern PublishingApril 15, 2024Read article Revenue Strategy Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPSJanuary 30, 2024Read article Technology Orchestrating 2024: The Year of the PublisherJanuary 2, 2024Read article Revenue Strategy Technology Navigating the Post-Cookie EraDecember 20, 2023Read article Technology 2023 Prebid Wrap upNovember 29, 2023Read article Industry Updates Technology Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a PublisherOctober 18, 2023Read article Revenue Strategy Technology Strategies for Programmatic Ad Buying in a Cookieless LandscapeOctober 16, 2023Read article Industry Updates Revenue Strategy Why Keeping Ads.Txt Updated is Vital for PublishersSeptember 29, 2023Read article Revenue Strategy Technology Maximizing Revenue: Why Publishers Must Embrace RPS as Their North StarSeptember 18, 2023Read article Revenue Strategy Technology How Publishers Can Boost Revenue with Seasonal ContentAugust 15, 2023Read article Technology CPM Lifts for Publishers Consistent for Unique Identifiers on Cookieless BrowsersJuly 27, 2023Read article Revenue Strategy Technology AI in Publishing: Data-Driven TransformationJuly 25, 2023Read article Industry Updates Technology How to Choose a Consent Management PlatformJuly 5, 2023Read article Technology Round Up from Cannes Lions 2023June 27, 2023Read article Technology Adapex Shortlisted for Digiday Media Awards for Best Ad Tech PlatformJune 13, 2023Read article Revenue Strategy Technology How ChatGPT Impacts PublishersApril 30, 2023Read article Revenue Strategy Technology Best Header Bidding Networks for 2023April 26, 2023Read article Industry Updates Revenue Strategy Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their InventoryApril 13, 2023Read article Revenue Strategy Technology Publishers Need to Reclaim Their Share of Ad DollarsMarch 24, 2023Read article Revenue Strategy Technology Publishers Are Having A Moment – If Only They’ll Take ItMarch 1, 2023Read article Revenue Strategy Technology Hybrid Header Bidding: The Solution to Slow Site Loading and Improved RevenueFebruary 21, 2023Read article Technology Navigating the Uncertain Ad Landscape: How the Right Tech Can Help Publishers Weather the StormFebruary 16, 2023Read article Revenue Strategy Technology Seller Defined Audiences: The Future of Targeted AdsFebruary 1, 2023Read article Uncategorized Pellentesque habitant morbi tristique of 2023January 25, 2023Read article Revenue Strategy Technology Why Seller-Defined Audiences Are the Talk of IAB ALMJanuary 23, 2023Read article Uncategorized The art of dolor amet placeratJanuary 23, 2023Read article Uncategorized Neurone nulla amet from lorem ipsumJanuary 10, 2023Read article Uncategorized The new ways to lorem ipsum dolorJanuary 9, 2023Read article Revenue Strategy Technology Adapex Top Predictions for 2023January 6, 2023Read article Technology Lorem ipsum VPN: dolor nulla & amet glavrida morbiJanuary 3, 2023Read article Uncategorized Don’t underestimate the lorem ipsum dolor ametJanuary 2, 2023Read article Uncategorized New era of magna sapien ristique senectus dolorJanuary 2, 2023Read article Technology Best turpis of urna consectetur in sagittis dolorJanuary 2, 2023Read article Uncategorized New era of donec sit amet sodales ipsum fermentumJanuary 1, 2023Read article Revenue Strategy Technology Digital Advertising Strategies for an Uncertain 2023December 21, 2022Read article Revenue Strategy Technology GAM Outage Brings OpportunityDecember 19, 2022Read article Revenue Strategy Technology CPM Trends 2019-2022December 13, 2022Read article Revenue Strategy Technology Drive Holiday RevenueNovember 28, 2022Read article Revenue Strategy Technology Let’s Talk About Header BiddingNovember 3, 2022Read article Revenue Strategy Technology Industry Trends From Programmatic I/O and Advertising WeekOctober 25, 2022Read article Revenue Strategy Technology All News is Good News for CTVOctober 6, 2022Read article Industry Updates Technology Adapex Adds to Client Success TeamSeptember 29, 2022Read article Technology Drive Your Q4 CPMsSeptember 23, 2022Read article Uncategorized A Night in Brazil! (Digiday, Miami, 9/20/22)September 22, 2022Read article Revenue Strategy Technology Prep for Elevated Q4 SpendAugust 15, 2022Read article Technology Google Delays But It’s No Time to StopAugust 9, 2022Read article Industry Updates Technology Adapex Grows Publisher Services with Addition of Lindsey ColferaiAugust 2, 2022Read article Technology The Influence of Personalization On Consumer PurchasesJuly 19, 2022Read article Revenue Strategy Technology Ad Spend in Second Half of the YearJuly 14, 2022Read article Technology Google Ad Manager vs. Google Ad Manager 360July 7, 2022Read article Revenue Strategy Technology Considering CTV Advertising? Here’s What You Should Know.June 14, 2022Read article Industry Updates Technology First Party Data: why it is essential today, in the Cookieless EraMay 29, 2022Read article Technology Update on AMPMay 17, 2022Read article Revenue Strategy Technology Viewability and CPMsMay 3, 2022Read article Industry Updates Technology The Impact of Data Privacy For Big Tech Is Not As Straightforward As It SeemsApril 29, 2022Read article Industry Updates Revenue Strategy Adapex Launches CTV Sales DivisionApril 26, 2022Read article Technology Download from Digiday Publishing SummitApril 11, 2022Read article Technology Insights from Mobile Web Congress 2022March 8, 2022Read article Industry Updates Technology Adapex Client Success Director Katie Popa a Finalist for Digiday Future Leader AwardMarch 2, 2022Read article Technology How to Monetize Your Mobile AppFebruary 25, 2022Read article Technology IAB ALM 2022: What Lies Ahead for an Ad Supported InternetFebruary 15, 2022Read article Revenue Strategy Technology Google’s Topics shows the ad industry needs a better case for targetingFebruary 3, 2022Read article Revenue Strategy Technology Steps Publishers Must Take to Survive in the Cookieless EraFebruary 3, 2022Read article Industry Updates Technology FinScience Thematic Alternative Data Available on Bloomberg Enterprise Access PointJanuary 31, 2022Read article Revenue Strategy Technology In-App: Big Opportunity in 2022January 25, 2022Read article Revenue Strategy Technology Best Header Bidding Networks of 2021January 24, 2022Read article Revenue Strategy Technology CPM Seasonality: Tips to Maximize Revenue in Q1January 18, 2022Read article Industry Updates Revenue Strategy Technology Was Q4 What You Expected?January 11, 2022Read article Technology The Best of 2021…And Looking Ahead at 2022January 4, 2022Read article Industry Updates Technology Adapex Parent Company DATRIX Now Listed on Euronext Growth MilanDecember 3, 2021Read article Technology Adapex is ThankfulNovember 22, 2021Read article Industry Updates Technology Adapex Ranked Number 262 Fastest-Growing Company in North America on the 2021 Deloitte Technology Fast 500™November 17, 2021Read article Industry Updates Revenue Strategy Technology Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless EnvironmentNovember 3, 2021Read article Technology Adapex Onboards Digital Trends Media Group to Grow Their Programmatic RevenueNovember 1, 2021Read article Industry Updates Revenue Strategy Get More from Header BiddingOctober 27, 2021Read article Industry Updates Technology Get More from Q4October 20, 2021Read article Industry Updates Technology Debra Fleenor, Adapex President and Founder, Honored as Tech TrailblazerOctober 14, 2021Read article Industry Updates Technology ADAPEX WINS BRONZE STEVIE® AWARD IN 2021September 24, 2021Read article Revenue Strategy Technology Assessing the Viability of First-party DataSeptember 17, 2021Read article Industry Updates Revenue Strategy Technology Leveraging Keywords in the Absence of Individual User TrackingSeptember 17, 2021Read article Revenue Strategy Prepare for Q4 Revenue BoostSeptember 15, 2021Read article Revenue Strategy Technology Google Multiple Customer ManagementAugust 31, 2021Read article Technology The Return of Contextual AdvertisingAugust 30, 2021Read article Industry Updates Adapex Ranks in Top 20% on the 2021 Inc. 5000, With Three-Year Revenue Growth of 473 PercentAugust 17, 2021Read article Industry Updates Revenue Strategy Technology Core Web Vitals and Your RevenueJuly 28, 2021Read article Industry Updates Revenue Strategy Technology ADAPEX AND IPC PRICING COLLABORATE ON INDUSTRY-FIRST OPTIMIZATION OF “BONUS IMPRESSIONS” FOR PUBLISHERSJuly 26, 2021Read article Industry Updates Revenue Strategy Adapex Named to AdExchanger’s Programmatic Power Player ListJuly 6, 2021Read article Industry Updates Revenue Strategy Technology Q3 Let’s Go!June 29, 2021Read article Revenue Strategy Technology How Can Programmatic Marketers Adjust To A Cookieless InternetJune 7, 2021Read article Revenue Strategy Technology What Benefits Are There For Publishers and Consumers in a Cookieless World?June 7, 2021Read article Revenue Strategy Technology Paving a Better Way Forward for the Internet in a Cookieless WorldJune 1, 2021Read article Technology As Google Shelves Cookies, How Will the Industry Adjust?May 18, 2021Read article Industry Updates Technology Adapex Selected as Digiday Media Award Finalist in Two CategoriesMay 13, 2021Read article Industry Updates Revenue Strategy Technology Adapex Activates Universal ID From ID5March 31, 2021Read article Revenue Strategy Technology Publishers First Series: Life After CookiesMarch 22, 2021Read article Industry Updates Technology Adapex Selected as Drum Award FinalistMarch 15, 2021Read article Industry Updates Revenue Strategy Monetize Your AMP PagesMarch 3, 2021Read article Revenue Strategy Technology Programmatic Direct v Programmatic AuctionFebruary 24, 2021Read article Industry Updates Technology ADAPEX JOINS THE IAB, TAKES ACTIVE ROLEFebruary 10, 2021Read article Revenue Strategy Technology 2021 Programmatic VocabularyJanuary 27, 2021Read article Revenue Strategy Technology What’s the difference between Google AdSense and AdX?January 21, 2021Read article Revenue Strategy Technology 2021 PredictionsJanuary 14, 2021Read article Technology Best Header Bidder Networks of 2020January 6, 2021Read article Revenue Strategy Avoid the Q4 HangoverDecember 24, 2020Read article Revenue Strategy Technology Coal in Your Stocking!?!?!December 16, 2020Read article Revenue Strategy Technology 2020 Is Not Over Yet!December 9, 2020Read article Revenue Strategy Technology Drive CPMs with Rich Media Ad UnitsDecember 3, 2020Read article Revenue Strategy Technology Adapex Gives ThanksNovember 20, 2020Read article Industry Updates Revenue Strategy Technology Adapex and Dsquared Sales Form Advertising Sales PartnershipNovember 13, 2020Read article Revenue Strategy Technology CPMs Continue to RiseNovember 6, 2020Read article Revenue Strategy Technology Q4 CPMs Worth Waiting ForOctober 30, 2020Read article Industry Updates Revenue Strategy Technology Drive Holiday RevenueOctober 23, 2020Read article Industry Updates Revenue Strategy Technology Drive Revenue with Smarter Header BiddingOctober 20, 2020Read article Industry Updates Revenue Strategy Q4 Ad Spend: Let’s Get Your ShareOctober 13, 2020Read article Revenue Strategy Technology Improve Viewability, Boost CPMsOctober 7, 2020Read article Industry Updates Technology ADAPEX WINS BRONZE STEVIE AWARD FOR WOMEN IN BUSINESSOctober 6, 2020Read article Revenue Strategy Drive Your Q4 CPMsSeptember 23, 2020Read article Revenue Strategy Technology Coasting into Q4September 18, 2020Read article Revenue Strategy Technology Is Your Ad Stack Ready for Q4?September 16, 2020Read article Revenue Strategy Technology Q4 Here We ComeSeptember 11, 2020Read article Revenue Strategy Technology Is it Q4 Yet?September 4, 2020Read article Industry Updates Revenue Strategy Technology Inquisitr.com Consolidates Ad Operations with AdApex….Results in Direct Increase in RevenueSeptember 1, 2020Read article Industry Updates Revenue Strategy Technology Global Mobile Ad Spend SkyrocketingAugust 21, 2020Read article Revenue Strategy Technology In-App Monetization StrategiesAugust 19, 2020Read article Industry Updates Revenue Strategy Technology CPMs and Digital Display Spending on the RiseAugust 14, 2020Read article Revenue Strategy Technology Grow Your Mobile RevenueAugust 12, 2020Read article Industry Updates Revenue Strategy Technology Q3 is Here…What Now?July 17, 2020Read article Industry Updates Revenue Strategy Technology CPMs on the RiseJune 26, 2020Read article Industry Updates CCPA Update and CMP PlatformsJune 24, 2020Read article Industry Updates Revenue Strategy Technology Dust Settling for COVID-19 RecoveryJune 19, 2020Read article Industry Updates Revenue Strategy Technology Recovery Time – Slow and SteadyJune 12, 2020Read article Industry Updates Revenue Strategy
