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Blog posts
- Adapex Shortlisted for the AdExchanger Awards and Digiday Technology Awards
- Adapex Wins AdExchanger Award for Best Account Support by a Technology Company
- Understanding Google’s Helpful Content Update (HCU) and Its Impact on Publishers
- Understanding Seasonality: Why CPMs Dip in June and July
- Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market
- Adapex Announces Partnership with Jounce Media
- The Future of Targeted Advertising: Overcoming the Addressability Gap
- From Cookies to Contextual: Pioneering New Pathways in Digital Advertising
- Adapex’s Doina Josan Named Digiday Future Leader Award Winner
- Elevate Your Advertising Game: Achieving Success with Privacy-First, First-Party Data
- Data Collaboration: The Cornerstone of Advertising in a Privacy-First World
- Unlocking the Power of Data: Beyond Emails and IDs
- Surviving Google’s SGE Revolution: Strategic Insights for Publishers
- Exploring First-Party Data Technologies: A Guide for Publishers
- Transforming Digital Advertising: Maximizing Revenue with Adapex’s AI-Powered Data Refinery
- Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer
- Adapex Awarded on the Financial Times Americas’ Fastest Growing Companies 2024 List
- Navigating the Cookieless Now: Adapex’s Perspective on Google’s Delay
- Why First-Party Data is Taking Center Stage
- Introduction to First-Party Data: The Foundation of Modern Publishing
- Maximizing Ad Revenue: Understanding and Optimizing CPM, RPM, and RPS
- Orchestrating 2024: The Year of the Publisher
- Navigating the Post-Cookie Era
- 2023 Prebid Wrap up
- Staying Ahead of the Curve: Navigating Google’s Algorithm Updates as a Publisher
- Strategies for Programmatic Ad Buying in a Cookieless Landscape
- Why Keeping Ads.Txt Updated is Vital for Publishers
- Maximizing Revenue: Why Publishers Must Embrace RPS as Their North Star
- How Publishers Can Boost Revenue with Seasonal Content
- CPM Lifts for Publishers Consistent for Unique Identifiers on Cookieless Browsers
- AI in Publishing: Data-Driven Transformation
- How to Choose a Consent Management Platform
- Round Up from Cannes Lions 2023
- Adapex Shortlisted for Digiday Media Awards for Best Ad Tech Platform
- How ChatGPT Impacts Publishers
- Best Header Bidding Networks for 2023
- Adapex Announces Integration with PM360 to Bring CLIR™ CTV to Their Inventory
- Publishers Need to Reclaim Their Share of Ad Dollars
- Publishers Are Having A Moment – If Only They’ll Take It
- Hybrid Header Bidding: The Solution to Slow Site Loading and Improved Revenue
- Navigating the Uncertain Ad Landscape: How the Right Tech Can Help Publishers Weather the Storm
- Seller Defined Audiences: The Future of Targeted Ads
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- Why Seller-Defined Audiences Are the Talk of IAB ALM
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- Adapex Top Predictions for 2023
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- Digital Advertising Strategies for an Uncertain 2023
- GAM Outage Brings Opportunity
- CPM Trends 2019-2022
- Drive Holiday Revenue
- Let’s Talk About Header Bidding
- Industry Trends From Programmatic I/O and Advertising Week
- All News is Good News for CTV
- Adapex Adds to Client Success Team
- Drive Your Q4 CPMs
- A Night in Brazil! (Digiday, Miami, 9/20/22)
- Prep for Elevated Q4 Spend
- Google Delays But It’s No Time to Stop
- Adapex Grows Publisher Services with Addition of Lindsey Colferai
- The Influence of Personalization On Consumer Purchases
- Ad Spend in Second Half of the Year
- Google Ad Manager vs. Google Ad Manager 360
- Considering CTV Advertising? Here’s What You Should Know.
- First Party Data: why it is essential today, in the Cookieless Era
- Update on AMP
- Viewability and CPMs
- The Impact of Data Privacy For Big Tech Is Not As Straightforward As It Seems
- Adapex Launches CTV Sales Division
- Download from Digiday Publishing Summit
- Insights from Mobile Web Congress 2022
- Adapex Client Success Director Katie Popa a Finalist for Digiday Future Leader Award
- How to Monetize Your Mobile App
- IAB ALM 2022: What Lies Ahead for an Ad Supported Internet
- Google’s Topics shows the ad industry needs a better case for targeting
- Steps Publishers Must Take to Survive in the Cookieless Era
- FinScience Thematic Alternative Data Available on Bloomberg Enterprise Access Point
- In-App: Big Opportunity in 2022
- Best Header Bidding Networks of 2021
- CPM Seasonality: Tips to Maximize Revenue in Q1
- Was Q4 What You Expected?
- The Best of 2021…And Looking Ahead at 2022
- Adapex Parent Company DATRIX Now Listed on Euronext Growth Milan
- Adapex is Thankful
- Adapex Ranked Number 262 Fastest-Growing Company in North America on the 2021 Deloitte Technology Fast 500™
- Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment
- Adapex Onboards Digital Trends Media Group to Grow Their Programmatic Revenue
- Get More from Header Bidding
- Get More from Q4
- Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer
- ADAPEX WINS BRONZE STEVIE® AWARD IN 2021
- Assessing the Viability of First-party Data
- Leveraging Keywords in the Absence of Individual User Tracking
- Prepare for Q4 Revenue Boost
- Google Multiple Customer Management
- The Return of Contextual Advertising
- Adapex Ranks in Top 20% on the 2021 Inc. 5000, With Three-Year Revenue Growth of 473 Percent
- Core Web Vitals and Your Revenue
- ADAPEX AND IPC PRICING COLLABORATE ON INDUSTRY-FIRST OPTIMIZATION OF “BONUS IMPRESSIONS” FOR PUBLISHERS
- Adapex Named to AdExchanger’s Programmatic Power Player List
- Q3 Let’s Go!
- How Can Programmatic Marketers Adjust To A Cookieless Internet
- What Benefits Are There For Publishers and Consumers in a Cookieless World?
- Paving a Better Way Forward for the Internet in a Cookieless World
- As Google Shelves Cookies, How Will the Industry Adjust?
- Adapex Selected as Digiday Media Award Finalist in Two Categories
- Adapex Activates Universal ID From ID5
- Publishers First Series: Life After Cookies
- Adapex Selected as Drum Award Finalist
- Monetize Your AMP Pages
- Programmatic Direct v Programmatic Auction
- What Google’s Search Algorithm Update Means for Publishers
- ADAPEX JOINS THE IAB, TAKES ACTIVE ROLE
- 2021 Programmatic Vocabulary
- What’s the difference between Google AdSense and AdX?
- 2021 Predictions
- Best Header Bidder Networks of 2020
- Avoid the Q4 Hangover
- Coal in Your Stocking!?!?!
- 2020 Is Not Over Yet!
- Drive CPMs with Rich Media Ad Units
- Adapex Gives Thanks
- Adapex and Dsquared Sales Form Advertising Sales Partnership
- CPMs Continue to Rise
- Q4 CPMs Worth Waiting For
- Drive Holiday Revenue
- Drive Revenue with Smarter Header Bidding
- Q4 Ad Spend: Let’s Get Your Share
- Improve Viewability, Boost CPMs
- ADAPEX WINS BRONZE STEVIE AWARD FOR WOMEN IN BUSINESS
- Drive Your Q4 CPMs
- Coasting into Q4
- Is Your Ad Stack Ready for Q4?
- Q4 Here We Come
- Is it Q4 Yet?
- Inquisitr.com Consolidates Ad Operations with AdApex….Results in Direct Increase in Revenue
- Global Mobile Ad Spend Skyrocketing
- In-App Monetization Strategies
- CPMs and Digital Display Spending on the Rise
- Grow Your Mobile Revenue
- Q3 is Here…What Now?
- CPMs on the Rise
- CCPA Update and CMP Platforms
- Dust Settling for COVID-19 Recovery
- Recovery Time – Slow and Steady
- On The Road Again…
- Adapex Selected as Drum Award Finalist
- On the Road to Recovery
- Here’s to Memorial Day…and Sunny Skies
- What the ISBA Report is Really Telling Us
- Riding The Pandemic Roller Coaster
- Are We There Yet?
- New Month…New Outlook?
- Week 7 in the Quarantine: Navigating the New Normal
- COVID-19 Impact on Ad Spend Update #3
- What’s A Brand To Do?
- Weekly Round-up of Ad Spend News
- Heading into Q2 During Pandemic
- Impact of COVID-19 On Global Ad Spend
- W3C To Petition Google To Postpone Killing Third-Party Cookies
- The Death Of Third-Party Cookies Disproportionately Hurts Small Publishers
- COVID-19 and CPMs: What’s going on?
- Trends for 2020: A Marketer’s Perspective
- A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalyse
- Header Bidding in 2020: Are you Ready?
- Trends for 2020
- CPM Seasonality: Tips to Maximize Revenue No Matter What Time of Year
- Consent, Not Data, Is The New Oil
- Sellers.json and OpenRTB SupplyChain Object: What Now!
- IAB/IAB Tech Lab Compliance Framework for CCPA
- Some Unsolicited Advice For Surviving The ‘Cookiepocolypse’
- Everybody’s Talking About Privacy
- Will Most Consumers Opt Out of Data Collection Under CCPA?
- California Isn’t The Only State Getting Busy With New Privacy Laws
- Making Sense of the California Consumer Privacy Act (CCPA)
- Mixed Reviews from Publisher’s on AMP…what’s the real deal?
- Google’s First-Price Auction is ON!
- Digital Advertising Eclipses $100 Billion For First Time, Per IAB Report
- 5 Tips for Improving Ad Performance
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- Viewability: What is it and Why Care?
- Programmatic I/O 2018 New York
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